Google Display Exam Practice Test Sample Questions:

1. Amy is managing a Google AdWords campaign for her company. Her manager has asked Amy to create a performance report for the overall campaign performance. What steps will Amy take to generate this performance report?

A) Amy will click Campaigns, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
B) Amy will click Reporting, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
C) Amy will click Opportunities, then Keywords, then Create New Report, and then she'll select the Campaign Performance option.
D) Amy will click Campaigns, then Reports, then Create New Report for All Campaigns, and then she'll select the Campaign Performance option.

2. Gareth has created a new video advertising for the Google Content Network. His video is a
demonstration of a service his company provides for Web users. How can Gareth get this video into the Google Content Network?

A) Gareth will need to enroll in the video placement program and then he will be able to upload the ad through the Video Ad submission tool.
B) Service advertisements are not allowed in the Google Content Network.
C) Gareth can upload the video through YouTube and then provide the Google AdWords URL for the ad to be submitted to the Google Content Network.
D) Gareth can use the Display Ad Builder and use a template with the video ad format.

3. Henry has created a text ad for YouTube. YouTube text ads will rotate every 20 seconds unless the user clicks the ad or scrolls through the ads with the video. What happens if the user clicks the ad?

A) The video the user is watching will stop and the advertiser's video will start.
B) The Web browser will take the user to the advertiser's Website.
C) The video the user is watching will pause and the video screen will fill with the expanded text ad until the user clicks the play button for the video again.
D) A new window will open with the advertiser's Website.

4. John is working with a media coordinator to place ads on YouTube. What software service will the media coordinator use to create .XML format reports for John?

A) DoubleClick
B) Microsoft Excel
C) DART for Publishers
D) DART Sales Manager

5. You work as a consultant for uCertify Inc. You are managing Google AdWords campaign for the company. You launch a new display campaign. After two weeks of launching the campaign, you plan to exclude additional sites and change bids. According to AdWords display best practices, what should you do before making significant changes to your display campaign?

A) Wait until your campaign has accrued one or more conversions and fifty or more clicks per site.
B) Wait until your campaign has accrued 100 or more conversions and 1000 or more clicks pe r site.
C) Wait until your campaign has accrued five or more conversions and 100 or more clicks per site.
D) Wait until your campaign has accrued fifty or more conversions and 1000 or more clicks pe r site.

Solutions: