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Updated: Sep 06, 2026
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Google adwords-search Exam Overview:
| Certification Vendor: | |
|---|---|
| Exam Name: | Google Ads Search Advertising Certification Exam |
| Exam Number: | adwords-search / google-ads-search |
| Exam Price: | Free (USD 0) |
| Certificate Validity Period: | 12 months |
| Real Exam Qty: | 46–50 |
| Passing Score: | 80% |
| Related Certifications: | Google Ads Video Google Ads Shopping Google Ads Display Google Ads Measurement Google Ads Apps |
| Available Languages: | Traditional Chinese, Thai, Dutch, Portuguese, Italian, Polish, French, Korean, Spanish (Latin America), Portuguese (Brazil), Czech, German, Slovak, English (US/UK), Vietnamese, Japanese, Turkish, Spanish, Indonesian, Simplified Chinese, Russian |
| Exam Duration: | 75 minutes |
| Exam Format: | Multiple select, Multiple choice, Scenario-based questions |
| Recommended Training: | Official Google Ads Search Learning Path Google Ads Help Center |
| Exam Registration: | Google Skillshop Registration |
| Sample Questions: | Google adwords-search Sample Questions |
| Exam Way: | Online proctored self-assessment via Google Skillshop platform |
| Pre Condition: | No mandatory prerequisites; recommended basic knowledge of Google Ads and digital marketing |
| Official Syllabus URL: | https://skillshop.withgoogle.com/collections/google-ads/search-certification |
Google adwords-search Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Campaign and Strategy Fundamentals | 20% | - Search campaign structure and setup
|
| Bidding and Automation | 25% | - Manual bidding strategies
|
| Audience and Targeting | 15% | - Location and device targeting
|
| Ad Creation and Optimization | 25% | - Responsive Search Ads (RSA)
|
| Measurement and Performance Analysis | 15% | - Conversion tracking
|
Google Search Advertising Advanced Exam Practice Test Sample Questions:
Question 1
You are a Google AdWords professional explaining how your client should create a budget for their Google AdWords campaign. The client is confused how Google AdWords determines the lowest possible value for the highest position of the ad. You explain that Google AdWords uses a combination of the Quality Score and the CPC bid. The customer still isn't satisfied and wants a more in-depth explanation. Which of the following is the best description how Google AdWords determines ad ranks in search pages?
A. Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent.
B. Google AdWords considers whoever bids the highest for a keyword and then that person moves to the top of the order.
C. Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then round off to the nearest cent.
D. Google AdWords will divide the Ad Rank of the average bid of all ads competing you're your keywords by your Quality Score, then round off to the nearest cent.
Question 2
Which of the following labels allows you to track conversions for the readers of a certain webpage?
A. Other
B. Leads
C. View of a key page
D. Sign-ups
Question 3
Ronnie has created an image ad for her design business. When she searches Google, however, she's not seeing the image ad displayed in the search results' sponsored links. Ronnie then creates a text ad for Google, and this ad shows up in the results. She then deletes the text ad and actives the image ad again - which still doesn't show in the Google search results' sponsored links, like the other ads. Why do you suspect that the image ad isn't showing in the Google Search results as part of the other ads?
A. Her image is probably too big to be used in the Google search listing.
B. Her image ad must first be approved by Google before it'll show in the Google Search resul ts.
C. Her image ad will only appear in the Google Content Network, not in Google Search.
D. Her image is probably in a .gif format; images must be in a .jpg format.
Question 4
John has a fireworks company in Tennessee and he's created a video showing his incredible fireworks. He'd like to use the video as part of the Google AdWords' video advertisement program.
What must John do to display his video in the Google AdWords' video program?
A. Keep his video to 15 seconds or less.
B. Submit his advertisement to the adult content category for Google AdWords approval.
C. Use geo-targeting to marketing his fireworks only in locations where fireworks are legal.
D. Nothing. Fireworks and pyrotechnic devices are not allowed.
Question 5
Fran is evaluating her keywords for her company. She is viewing the ad group for her company, but she'd like to see the Quality Score for the ads and keywords. How can Fran see the Quality Score?
A. The Quality Score is only shown through the Reports feature for ads. Fran needs to create a Performance Report for her keywords.
B. Google does not reveal the Quality Score.
C. The Quality Score is disabled by default. Fran needs to click 'Columns' and then select 'Qual. Score' to enable the Quality Score column.
D. The Quality Score is displayed next to each keyword in the keyword list. Fran needs to navigate to her keywords.
Solutions:
| Question 1 Answer: A | Question 2 Answer: C | Question 3 Answer: C | Question 4 Answer: D | Question 5 Answer: C |
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