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Oracle 1Z0-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?

A) Exact | Referrer
B) Path | Page
C) Encoded | Direct
D) Sub-Domain | Complete
E) Phint | URL

2. In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?

A) Buy
B) Target
C) Optimize
D) Avoid

3. Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)

A) Audience data on past users is sent.
B) Only data on users that are seen on a go-forward basis is sent.
C) The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
D) Uses a transparent 1x1 image pixel
E) This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.

4. Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A) Ensure client is enabled on Match Multiplier.
B) Suppress 1st party converters to ensure that you are only reaching prospects.
C) Place BlueKai JSON tag in header of page before page content loads.
D) Recommend leveraging Broad match where possible.
E) Set up logic if user qualifies for multiple audience segments.

5. Which of the following is a real world use case for a search campaign?

A) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
B) Leverage the device-bridging technology to find users across their devices.
C) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
D) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
E) Ensure customers receive relevant offerings when landing on the site page.

Solutions: