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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?

A) Data Scoping
B) Data Ingestion
C) Discover
D) Operational Rollout
E) Data Classification

2. Which of the following represents an opportunity to update the managed taxonomy and classification rules?

A) A client has run an inventory report, and wants to identify their highest-performing categories.
B) A client wants to review their data activation integrations.
C) A client needs a promotional category added to their taxonomy for a month-long sale.
D) A client has run an inventory report, and wants to prune categories that are returning zero inventory.

3. What is a BlueKai Mobile Statistical ID?

A) The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.
B) A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.
C) The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
D) A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.
E) A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.

4. In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

A) Executive Sponsor
B) Media Execution
C) Audience Creation Specialist
D) Data Analyst
E) Web Developer
F) Program Manager

5. Which three primary pricing models are available when configuring app partners? (Choose three.)

A) Clients can purchase data on a percentage of spend.
B) Clients can purchase data on impressions set in the central rate card.
C) Clients can purchase data according to the specific terms in their contract.
D) Clients can purchase data on a cost per stamp basis.
E) Clients can purchase data on a cost per 1,000 impression basis.

Solutions: