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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of the following represents an opportunity to update the managed taxonomy and classification rules?

A) A client has run an inventory report, and wants to identify their highest-performing categories.
B) A client wants to review their data activation integrations.
C) A client needs a promotional category added to their taxonomy for a month-long sale.
D) A client has run an inventory report, and wants to prune categories that are returning zero inventory.

2. Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?

A) Classify user actions based on the customer lifecycle.
B) Classify user actions based on broad categories.
C) Classify user actions based on popularity of products.
D) Classify user actions based on products and offerings.

3. You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?

A) The data from the tag will be available after 24 hours in the Provider Inventory Report.
B) It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.
C) The data from the tag will be available immediately in the Provider Inventory Report.
D) The data from the tag will be available after 48 hours in the Provider Inventory Report.
E) It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.

4. Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)

A) Add phint ret=js to the CoreTag.
B) Select JSON Return Tag in the Campaign Settings.
C) Deploy the JSON Return Tag.
D) Select JSON Result in the Container Settings.

5. You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?

A) awytM3DD bk112=25~bk111= M~bk115=2
B) awytM3DD bk112=25|bk111=M|bk115=2
C) awytM3DD bk112=25#bk111= M#bk115=2
D) awytM3DD bk112=25@bk111=M@bk115=2
E) awytM3DD bk112=25,bk111=M,bk115=2
F) awytM3DD bk112=25%bk111=M%bk115=2

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