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Oracle 1Z0-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your main goal is to collect media impression and click data in the DMP. You also want the option of enabling one 302 redirect on impression and/or click event.
What tag type should you use for this?

A) Pixel
B) Dynamic Synchronous
C) Synchronous
D) IFrame
E) Asynchronous

2. Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

A) User data API
B) Asynchronous javascript tag
C) Mobile direct ingest
D) Image pixel

3. You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?

A) The data from the tag will be available after 24 hours in the Provider Inventory Report.
B) It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.
C) The data from the tag will be available immediately in the Provider Inventory Report.
D) The data from the tag will be available after 48 hours in the Provider Inventory Report.
E) It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.

4. Which of the following represents an opportunity to update the managed taxonomy and classification rules?

A) A client has run an inventory report, and wants to identify their highest-performing categories.
B) A client wants to review their data activation integrations.
C) A client needs a promotional category added to their taxonomy for a month-long sale.
D) A client has run an inventory report, and wants to prune categories that are returning zero inventory.

5. Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A) Ensure client is enabled on Match Multiplier.
B) Suppress 1st party converters to ensure that you are only reaching prospects.
C) Place BlueKai JSON tag in header of page before page content loads.
D) Recommend leveraging Broad match where possible.
E) Set up logic if user qualifies for multiple audience segments.

Solutions: