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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.

A) Option B
B) Option E
C) Option D
D) Option C
E) Option A

2. A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?

A) Use Taxonomy Management in the Partner User Interface.
B) Submit Taxonomy Maintenance requests to My Oracle Support.
C) Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.
D) Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.

3. Identify the dependencies and data sources for a local campaign.

A) Dependency: Custom audiences pixel, Data Sources: 1st party offline data
B) Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data
C) Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data
D) Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data
E) Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data

4. What is the definition of a regex pixel?

A) It is a javascript tag used for sending user level category information back to the browser.
B) It is a pixel used for ID swapping.
C) It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration.
D) It is a pixel for transmitting audience data out in real time at the time of page load.
E) It is used for DCO campaigns.

5. You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?

A) Exact | Referrer
B) Path | Page
C) Encoded | Direct
D) Sub-Domain | Complete
E) Phint | URL

Solutions: