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WGU VPC2Data-Driven Decision MakingC207 Sample Questions:

1. A manager has been assigned to manage a digital marketing analytics team. The manager tasks the team with determining similarities among existing customers in the company's database, such as similarities in products purchased, location, and the average amount spent per order among existing customers.
Which type of activity will help the team accomplish this task?

A) Linear programming
B) Regression analysis
C) Data mining
D) Touchpoint analysis

2. Which performance metric simultaneously accounts for financial, customer, internal process, and learning metrics?

A) Balanced scorecard
B) Balance sheet
C) Income statement
D) Customer complaint report

3. A firm seeks to sharply reduce sales lead times to enhance sales effectiveness and productivity. Which action should the firm take to accomplish this?

A) Implement additional quality assurance measures
B) Prepare a media campaign
C) Deploy a customer relationship management tool
D) Increase the research and development budget

4. Which exam type compares one student's performance on a test to other students' performance?

A) An essay test
B) A norm-referenced test
C) An ad hoc test
D) A criterion-referenced test

5. A financial analyst theorizes that commute times increase as the percentage of land availability for homes in a city decreases. To test this hypothesis, the analyst uses a regression analysis to explore how land availability predicts commute time.
What does land availability represent in this regression?

A) It is a control.
B) It is the dependent variable.
C) It is the target variable.
D) It is the independent variable.

Solutions: