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Last Updated: Sep 23, 2026
No. of Questions: 240 Questions & Answers with Testing Engine
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The Salesforce Pardot Consultant exam measures a candidate's knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Pardot application and demonstrate the knowledge and expertise in Discovery, Account Configuration, Lead Generation, Automating Business Processes, Email Marketing, Lead Qualification, Personalizing the Prospect Experience, Reporting, and Salesforce Engage.
Reference: https://trailhead.salesforce.com/credentials/pardotconsultant
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing | 11% | - Manage subscriber lists, preferences, and consent - Design and build effective email templates and campaigns - Test, deploy, and monitor email performance and deliverability |
| Topic 2: Salesforce Engage | 3% | - Explain benefits and use cases for sales and marketing alignment - Configure and deploy Salesforce Engage for sales teams |
| Topic 3: Account Configuration | 13% | - Configure account settings, user roles, and permissions - Integrate Pardot with Salesforce and other systems - Set up and manage custom fields, objects, and data structures |
| Topic 4: Automating Business Processes | 15% | - Implement completion actions, notifications, and triggers - Design and configure automation rules, segmentation rules, and dynamic lists - Create and manage engagement programs and nurture campaigns |
| Topic 5: Lead Generation | 12% | - Design and implement lead generation strategies and assets - Create and manage landing pages, forms, and calls to action - Set up tracking and attribution for lead sources |
| Topic 6: Reporting, Metrics & Analytics | 11% | - Design and build custom reports and dashboards - Recommend improvements based on data insights - Analyze campaign performance, ROI, and marketing effectiveness |
| Topic 7: Lead Management | 14% | - Define lead qualification criteria and scoring models - Manage prospect lifecycle and status transitions - Implement lead routing and assignment processes |
| Topic 8: Discovery | 13% | - Assess customer business requirements and marketing goals - Recommend appropriate Pardot solutions and features - Analyze existing systems, data, and processes |
| Topic 9: Personalizing the Prospect Experience | 8% | - Implement personalization and dynamic content strategies - Manage consent and compliance requirements - Deliver relevant experiences across channels |
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