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IBM M2020-618 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: IBM Business Analytics Midmarket Portfolio30%- Cognos Insight and SPSS offerings
- Deployment options: on-premises, cloud, appliance
- IBM Cognos Express family
Topic 2: Selling Process and Objection Handling20%- Addressing common customer objections
- Needs assessment and qualification
- Financing and licensing models
Topic 3: Sales Positioning and Value Proposition25%- ROI and total cost of ownership
- Easy to buy, install, and grow messaging
- Competitive differentiation
Topic 4: Midmarket Business Analytics Market Overview25%- Midmarket customer pain points by department
- Key industry trends and business challenges
- Value of business analytics solutions

IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

Question 1

What is the maximum number of IBM Cognos Express Performance Management users permitted if the customer buys an IBM Cognos Express Performance Management Connector?

A. 50
B. 150
C. 100
D. No limit


Question 2

What would you look for as an indication that an opportunity is ready to close?

A. The customer indicates the solution being offered balances functionality with affordability
B. The customer is BANT qualified
C. The customer has a compelling reason to act
D. The customer has revealed their business pains


Question 3

Where can you find specific Business Analytics Midmarket customer success stories?

A. IBM.com Website
B. Customer Reference Database
C. AnalyticsZone.com website
D. DeveloperWorks


Question 4

What is a common pain point for a Sales Department?

A. Am I maximizing revenue generation and market growth opportunity through segmentation and route-to-market?
B. How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?
C. Do I fully understand my company's capital structure. ROI. compliance, risk, disclosure and regulatory reporting requirements?
D. Are my back-office and supply chain infrastructure and processes effective, maximizing profitability?


Question 5

The market is shifting to an increased focus on Line of Business buyers. Which shift is NOT happening right now?

A. Finance will own and influence a high percentage of IT budgets
B. Marketing will own and influence 50 to 60% of the IT budget
C. HR will own and influence over 50% of the of IT budgets
D. IT has a seat at the table to facilitate innovation


Solutions:

Question 1
Answer: B
Question 2
Answer: A
Question 3
Answer: A
Question 4
Answer: A
Question 5
Answer: D

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