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Last Updated: Sep 08, 2026
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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing and Customer Journeys | 20% | - Email marketing execution
|
| Topic 2: Marketing Campaign Management | 20% | - Campaign creation and execution
|
| Topic 3: Manage Leads and Segmentation | 20% | - Lead management lifecycle
|
| Topic 4: Configure Microsoft Dynamics Marketing | 20% | - System configuration and setup
|
| Topic 5: Integration with Microsoft Dynamics CRM | 10% | - Data integration and synchronization
|
| Topic 6: Analytics and Reporting | 10% | - Marketing performance analysis
|
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
For what two purposes does Microsoft Dynamics Marketing require user licenses for event speakers? Each correct answer presents a complete solution.
- A. for speakers to view their event sessions
- B. for speakers to modify their event sessions
- C. for speakers to be associated with events
- D. for speakers to be associated with event sessions
Correct Answer: B,D 🗳️
Which event information can you track in Registration records and in Attendance records?
- A. the number of people permitted to attend the event
- B. the cost to attend the event
- C. the date on which people can register for the event
- D. the contacts who attended the event
Correct Answer: D 🗳️
You frequently schedule tradeshow events.
Which two methods can you use to save time when creating tradeshow events in Microsoft Dynamics Marketing? Each correct answer presents a complete solution.
- A. Create a tradeshow event template, then open and create an event from the template.
- B. Copy an existing tradeshow event.
- C. Open an existing tradeshow event, rename it and save it as a new event.
- D. Create a tradeshow event template, then create an event and select the template.
Correct Answer: B,C 🗳️
You open an automated marketing campaign that is scheduled to begin immediately, and click the Activate button.
When will the first campaign activity run?
- A. as soon as the campaign is approved
- B. immediately
- C. after all the activities pass validation
- D. after the first activity passes validation
Correct Answer: C 🗳️
A user has a Regular account with the Salesperson role.
You need to ensure that the user can access tear sheets.
What should you do?
- A. Assign the Marketing Professional role to the user.
- B. Change the user type to Web Portal.
- C. Change the user type to Media Buyer and assign the Media Buyer role to the user.
- D. Change the user type to Media Buyer and assign the Designer role to the user.
Correct Answer: A 🗳️
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