Free Marketing-Cloud-Email-Specialist Questions for Salesforce Marketing-Cloud-Email-Specialist Exam [Apr-2023]
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NEW QUESTION # 69
Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?
- A. An automation that deletes old data extensions, emails, and reports
- B. An automation that contains several recurring emails and decisioning points
- C. An automation that Imports subscriber data regularly and updates key data extensions
Answer: A
NEW QUESTION # 70
Whichtwo best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder?
Choose 2 answers
- A. Import all content up front, rather than piece by piece.
- B. Create folders for each type of uploaded content.
- C. Optimize the way content is stored with a naming convention.
- D. Plan for content to be used cross-channel, eliminating duplicates.
Answer: C,D
NEW QUESTION # 71
A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments.
What tool should the marketing team use?
- A. Filters
- B. Profile attributes
- C. Data Extract Activity
- D. Audience Builder
Answer: D
NEW QUESTION # 72
A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.
What tool will produce this audience?
- A. SQL Query Activity
- B. Filters
- C. Send Flow
- D. Audience Builder
Answer: D
Explanation:
Explanation/Reference:
NEW QUESTION # 73
Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last
year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific
interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?
- A. Personalized imagery influenced by subscriber preferences
- B. Content focused on winter sports items for holiday shopping
- C. Images of products that the customer has previously purchased
- D. Full-width lifestyle imagery featuring attractive people
Answer: A
NEW QUESTION # 74
The marketing team at a bank needs to receive a file of all subscribers who were sent payment reminder emails and opened them each week. The file needs to be encrypted and placed on the bank's external SFTP.
How should the scheduled automation be configured to achieve this?
- A. Filter Activity > SQL Query Activity > File Transfer Activity
- B. SQL Query Activity > Data Extract Activity > File Transfer Activity
- C. Data Extract Activity > SQL Query Activity > File Transfer Activity
- D. Filter Activity > File Transfer Activity > Data Extract Activity
Answer: B
NEW QUESTION # 75
A marketer is building a highly personalized email that is sent daily to one million subscribers. The data needed for the email is located in several data extensions.
What feature should the marketer use to merge the data into a single data extension to improve sending?
- A. File Triggers
- B. SQL Query Activities
- C. Data Filters
- D. Profile Management
Answer: C
NEW QUESTION # 76
A customer leverages transactional messages to send order confirmations.
What type of message is most suitable in this situation?
- A. Triggered Email
- B. Test Send
- C. Send Flow
- D. User-Initiated Email
Answer: A
Explanation:
Explanation
NEW QUESTION # 77
Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option for future confirmations.
Which journey type is best suited to run this test?
- A. Transactional Send
- B. Single Send
- C. Multi-Step
Answer: A
NEW QUESTION # 78
Other than an image a file must be XX MB or less in size?
- A. 1 KB
- B. 1 MB
- C. 5MB
B 25 MB
Answer: A
NEW QUESTION # 79
Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, when caused customers to complain about their experience. NTO would like to apologies by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?
- A. Use Einstein engagement scores to identify affected users.
- B. Query the data using a specific date range parameter
- C. Filter the data based on a specific date range.
Answer: C
NEW QUESTION # 80
Northern Trail Outfitters wants to increase email subscribers this quarter. Which three methods could they use to legally obtain subscribers?
Choose 3 answers
- A. Ask customers to text their email address to a short code to opt-in
- B. Ask customers to opt-in at time of purchase online by creating an account
- C. Email all unsubscribed customers asking for them to opt into email again
- D. Create a Facebook lead capturing form to gain opt-ins
- E. Purchase subscriber lists from a reputable data company
Answer: A,D,E
NEW QUESTION # 81
A file is received daily from a data provider to the account FTP. This file needs to be imported into the Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours day to day. What tool should be used to accomplish this?
- A. Automation Studio Scheduled Automation
- B. Journey Builder Import Activity
- C. Journey Builder Fire Event
- D. Automation Studio File Drop Automation
Answer: D
NEW QUESTION # 82
NTO has planned cross channel marketing efforts based on how subscriber respond to the email and when the last purchased, NTO is evaluating both automation studio an journey builder for its campaign and are learning towards journey builder due to available activity Which three standard canvas activates are available in journeybuilder, chose three answers
- A. wait until decision split
- B. send SMS
- C. SQL query activity
- D. post to Facebook
Answer: A,B,C
NEW QUESTION # 83
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? (Choose two.)
- A. Use subscriber data to dynamically populate email content.
- B. Send generic content to appeal to all audiences.
- C. Set cadence expectations up front with subscribers.
- D. Send multiple emails a day to keep the brand top of mind.
Answer: A,C
NEW QUESTION # 84
A marketer wants to create an email that will look great on both a desktop computer and a mobile device.
However the marketer is not familiar with writing code for responsive design and does not have available resources to design the email. Which template can the marketer choose when creating an email?
- A. Media template
- B. Responsive Web template
- C. Standard template
- D. Mobile-optimized template
Answer: D
NEW QUESTION # 85
What are Exclusion Lists in the marketing cloud and how are they used? (Choose all that apply)
- A. they are like Suppression lists; list of subscribers that don't want to receive your communications.
- B. subscribers who have a status (active, bounced, held, unsubscribed)
- C. You select an Exclusion List at the time of send
- D. May be subscribers who want to continue receiving messages.
Answer: B,C,D
NEW QUESTION # 86
Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used to accommodate this setup?
- A. Wait Activity
- B. Scheduled Automation
- C. Triggered Automation
Answer: C
NEW QUESTION # 87
Northern Trail Outfitter's customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.
Which mobile optimization option provides the quickest turnaround and easiest implementation?
- A. Mobile Responsive
- B. Mobile Aware
- C. Responsive Aware
Answer: B
NEW QUESTION # 88
A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's
marketing team wants to see the results of the email campaign. Which two items of information and data about the
performance of an individual send can be exported from Tracking in Email Studio? Choose 2 answers
- A. Performance data on the Overview tab
- B. Subscribers who click on a specific link
- C. Number of clicks from mobile devices
- D. Images showing how the email rendered on different devices
Answer: A,B
NEW QUESTION # 89
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