Pass Your CIW Web and Mobile Design Series 1D0-623 Exam Easily with Accurate PDF Questions [Nov 12, 2021]
1D0-623 Certification Exam Dumps Questions in here
CIW 1D0-623 Exam Syllabus Topics:
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NEW QUESTION 13
Jared has been assigned to review the company's social media policies and determine what changes should be considered for modification. As the review the ethical guidelines he identifies that he code of conduct section needs modification regarding employee's personal social media usage guidelines. Why is it important to include personal social media usage guidelines?
- A. Competitors may recruit employees who are vocal about the company through their personal social media usage
- B. Personal social media usage would not provide transparency.
- C. Personal social media usage can have a negative impact on the company's reputation.
- D. Privacy laws prohibit a company from issuing guidelines regarding personal social media usage.
Answer: C
NEW QUESTION 14
A large paper products company has recently hired a new CEO She is blogging regularly on social media to discuss ways to improve products and reduce negative impact on the environment. Other leaders in the company have engaged in her blog discussions and shared with their departments. This behavior is known as:
- A. return on engagement (ROE)
- B. market repositioning
- C. executive buy-in.
- D. corporate reorganization
Answer: C
NEW QUESTION 15
A marketing company is developing a promotional service that it will offer to various clients.The service includes daily posts on popular social media platforms including information about selected products, a map of the client's current location and the dale/time the product is available.What kind of business client would best benefitfrom this social mediastrategy's?
- A. A gourmet food truck selling upscale sandwiches.
- B. A mobile pet grooming service.
- C. A franchise restaurant company with 30 locations.
- D. An art gallery selling antique paintings.
Answer: D
NEW QUESTION 16
Sarah works for a company that sells professional-wear clothing for women both online and in select retail stores She is conducting a SWOT analysis of the company's social media plan. Which of the following should she have completed first?
- A. A social media audit.
- B. A social media audit and a list of social media goals.
- C. Development of a persona.
- D. Analysis of current user demographic segmentation.
Answer: B
NEW QUESTION 17
Drew is managing a social media advertising campaign. He has selected a popular social site. The site has a flat membership fee, plus a pay per-click fee. Drew will also be outsourcing the graphical design of the ads.
What information do you need to calculate the cost-per-click of the campaign?
- A. E-commerce site listing fees. Wet* site development costs and pay-per-click fees.
- B. Employee compensation, cost of goods sold and pay-per-click fee.
- C. Graphic design cost, membership fee. pay-per-click fee and total clicks made.
- D. Total budget amount, pay-per-click fee and total clicks made.
Answer: D
NEW QUESTION 18
The developers of a point-of-sale retail transaction software has a system error in their Web server. Users of the system were unable to upload data through their remote data entry service. The customer quickly grewangry about the situation and began posting negative comments on several popular social media sites and company's public message board. The company is in the response stage of managing the crisis. What should they do?
- A. Post responses to the messages, explaining the problem and when it will be resolved.
- B. Prepare an executive report on the crisis. with recommendations for organizational changes to prevent similar incidents in the future.
- C. Remove all postings from their message board and publicly deny the error on the popular social media sites.
- D. Monitor the messages, to determine how many are posted, until the error Is corrected. Then contact the message posters privately by phone or e-mail.
Answer: A
NEW QUESTION 19
Ten is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates. She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threatsTen is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates.
She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threats?
- A. Monitor and revise
- B. Identify and resolve
- C. Manage and mitigate
- D. Asses and evaluate
Answer: B
NEW QUESTION 20
Katie has launched a new natural makeup company and is looking to offer her lipstick line to potential new customers using a social media campaign She has recently seen her competitors successfully use influencers to help promote their products to new customers. What should she look for when trying to identify the right potential influencers for her audience?
- A. The 80/20 rule
- B. Promotion, sharing, and engagement
- C. The 90/9/1 rule.
- D. Reach, relevance, and resonance.
Answer: B
NEW QUESTION 21
A game development company wants to create a new action adventure game. They already have an established online presence that includes many players of their existing games . They ask the players for ideas and scenarios for the new game. What stage of social community building is this?
- A. Growth
- B. Leverage
- C. cultivation
- D. Creation
Answer: A
NEW QUESTION 22
Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter. Which of the following would be the most effective way for her to optimize her social media campaign?
- A. Use descriptive headlines and text that give users as much information as possible. Use images that are optimized for each social media platform Use the same images each time the information is posted for brand consistency.
- B. Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple times over the course of the campaign in order to create a consistent message.
- C. Use multiple variations of the post over the duration of the campaign with catchy headlines and images that are tailored to each platform. Make sure to never use the exact post twice.
- D. Use headlines and images that are optimized for each platform. Post the information only once on each platform to avoid annoying the user base.
Answer: C
NEW QUESTION 23
David is the social media manager of a privately owned teenage sports club social media site. When an individual or organization signs up on the site, they must agree to the terms of use and privacy policies before being allowed to create a profile or post on the site.These policies provide Davids organization the ability to collect and use data about the user, such as their interests.Which of the following would be an inappropriate use of this information'?
- A. The owner of the site uses the contact information to sell them services from other companies he owns
- B. The social media community manager collects data to identify and measure user engagement and to locate influencers who can assist in building the community
- C. The social media marketing manager identifies users with similar sports interests and sends links of upcoming sports events and group activities
- D. The legal department sends notices to users who are using the site inappropriately, to stop these specific behaviors
Answer: A
NEW QUESTION 24
A mid-sized technical company has an active presence on multiple social media sites. It hasa variety of followers who communicate regularly about products and industry information. The company wants to increase the size of its social network in order to increase sales and revenue. The company plans to add paid advertising, as well as leveraging their organic advertising What would help them choose the best platform to achieve their goals?
- A. Identify the most common characteristicsof their followers and select the platform that best targets them.
- B. Select the best possible graphic designer to create eye-catching, compelling advertisements.
- C. Compare the advertising rates of multiple platforms and choose the least expensive one
- D. Consolidate the multiple platforms, by migrating users into one network.
Answer: B
NEW QUESTION 25
A marine biology expect works as a guide with a whale-watching tour company. He wants to communicate information on Scientific research, videos of whale sighting and other events to potential tour customer and whale conservation. He also wants to share information from this industry peers. Which social media tool can he use to meet these needs?
- A. Live streaming
- B. Business blog
- C. Micro blog
- D. Webinar
Answer: C
NEW QUESTION 26
Dylan works for a small software start-up firm that is looking to use Facebook and Twitter to increase future revenues by building a larger potential customer base for their upcoming software release. Which of the following is a metric that could be used to evaluate the success of this social media campaign?
- A. An increase in sales of their current software release. If sales increase by 5%, the campaign will be considered a success.
- B. The number of link-clicks each post receives If more than 50 followers did campaign, it will be considered a success.
- C. The number of likes and comments each post receives. If more than 10 followers like or comment on each post in the campaign, if will be considered a success.
- D. The total number of followers on each platform If each platform gains at least 10% more followers, the campaign will be considered a success.
Answer: A
NEW QUESTION 27
An electronics manufacturer recently released an updated product that corrects the defects of a previous version. Many customers are liking.
- A. Engagement
- B. Impression.
- C. Reach
- D. Exposure
Answer: A
NEW QUESTION 28
During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?
- A. Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust
- B. Define strategies, implement; monitor and adjust; listen and analyze
- C. Implement, monitor and adjust.
- D. Implement, monitor and adjust, listen and analyze.
Answer: A
NEW QUESTION 29
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