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The Salesforce Certified Sales Cloud Administrator program is designed for administrators who can configure Marketing Cloud products using industry best practices and products. Applicants are generally familiar with the data structure in subscriber data management and can go through a thorough configuration. Marketing Cloud certified administrators can correctly resolve user account settings and user requests.
NEW QUESTION 25
A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?
- A. Custom roles can only be edited by the user who created the role initially.
- B. Custom roles are only available within the business in which they were created.
- C. Custom roles override an individual user's granular permission assignments.
- D. Custom roles areavailable on their Marketing Cloud account.
Answer: C
NEW QUESTION 26
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
- A. Email Send Report
- B. Email Performance Over Time Report
- C. Campaign Email Tracking Report
- D. Account Send Summary Report
Answer: D
NEW QUESTION 27
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up is important to establish a positive sender reputation.
- B. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
- C. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
- D. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
Answer: A,D
NEW QUESTION 28
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?
- A. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
- B. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- C. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- D. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Answer: B
NEW QUESTION 29
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?
- A. Create a user-initiated message to logged-in customers to send once the website is restored.
- B. Create and send an apology email that includes a discount for a future purchase to all customers
- C. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
- D. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
Answer: A
NEW QUESTION 30
Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved?
- A. Child business unit SFTP user should be created
- B. Copy the parent SFTP user into each child business unit
- C. All child business units should have an individual SFTP user
- D. Each business unit should have multiple SFTP users
Answer: C
NEW QUESTION 31
Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in?
- A. Deactivate the campaign manager's license and assign it to the new user
- B. Transfer the campaign manager's permissions to a new user
- C. Disable the campaign manager's user and create a new user
- D. Delete the campaign manager's user and create a new user
Answer: C
NEW QUESTION 32
What functionality is contained in Journey Builder that does not exist in Automation Studio?
- A. The ability to send an email to a Salesforce audience.
- B. The option to convert a qualified Lead to a Contact.
- C. Native execution of a Server-side JavaScript activity.
- D. Flexibility to wait based on duration or a specific time.
Answer: B
NEW QUESTION 33
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?
- A. Web and Mobile Analytics
- B. Parameter Manager
- C. Personalization Builder
- D. Advertising Studio
Answer: B
NEW QUESTION 34
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?
- A. Keyword is used within another business unit
- B. Keyword fails to meet content standards
- C. Keyword has too many characters
- D. Keyword is a reserved word
Answer: A
NEW QUESTION 35
A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?
- A. The data extension is located in the Salesforce Data Extensions folder.
- B. The wind relationship links SubscriberKey to Subscribers on Email Address
- C. The data extension is located in the Synchronized Data Extensions folder.
- D. The triggeredSendDataExtension data extension template was used.
Answer: A
NEW QUESTION 36
A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.
What functionality would allow this?
- A. Web and Mobile Analytics
- B. Personalization Builder
- C. Advertising Studio
- D. Web Analytics Connector
Answer: D
NEW QUESTION 37
What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? Choose
2 answers
- A. The email will avoid detection by various SPAM filters.
- B. A custom text version will be sentwith your HTML email.
- C. Open and click activity are tracked in either version.
- D. An auto-generated text version will be sent with your HTML email.
Answer: C,D
NEW QUESTION 38
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
- A. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
- B. A new sender profile needs to be leveraged for sending transactional emails
- C. NTO requires SSL certificate configurations for Content Builder and Portfolio images
- D. Multiple brand logos must be accommodated in an email header
Answer: A
NEW QUESTION 39
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilized to make this happen?
- A. Profile Center
- B. Send Logging
- C. Publication Lists
- D. Subscriber Keys
Answer: C
NEW QUESTION 40
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
- A. Use a web-safe font for text that closely matches the brand's custom font.
- B. Build an email as one image, with all text saved in the brand font.
- C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
- D. Build an email using multiple images, with all text saved in the brand font.
Answer: A
NEW QUESTION 41
NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?
- A. Engagement
- B. Content
- C. List Hygiene
- D. Authentication
Answer: C,D
NEW QUESTION 42
A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?
- A. Query the Send Log
- B. Run a Bounce Email Report
- C. Run an Account Send Summary Report
- D. Query the Bounce Data View
Answer: D
NEW QUESTION 43
Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?
- A. Deploy separate Publication Lists for each region within one account
- B. Deploy Multi-Org with a single Marketing Cloud Account
- C. Separate regions into business units and apply Subscriber Filters
- D. Filter data view permissions at the subscriber level
Answer: C
NEW QUESTION 44
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers
- A. Data Filter
- B. Triggered Send
- C. Automation StudioTerm
- D. Suppression list
- E. Template-based emails
Answer: A,C,E
NEW QUESTION 45
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Marketing Cloud Administrator Certification Exam certified salary is as follow
- England: 83,370 Pound
- United States: 1,09,000 USD
- Europe: 98,862 Euro
- India: 74,479 INR
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