Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?

A) Create a user-initiated message to logged-in customers to send once the website is restored.
B) Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
C) Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
D) Create and send an apology email that includes a discount for a future purchase to all customers

2. Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers

A) Marketing Cloud Regional or Local Administrator
B) Marketing Cloud Email Marketing Manager
C) Marketing Cloud Channel Manager
D) Marketing Cloud Administrator

3. A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers

A) Data Extension with double opt-in status defined.
B) Send Email Activity with a link to a subscription center.
C) Microsite with Smart Capture to store entrants on a data extension.
D) Microsite with Web Collect to store entrants on a data extension.

4. Northern Trail Outfitters (NTO) Is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.
Which activity would allow them to build the journey with the fewest activities possible?

A) Engagement Split
B) Join
C) Einstein STO
D) Wait Until Date

5. Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?

A) Single Sign on Authentication
B) IP Whitelisting
C) Advanced Audit Trail
D) Field Level Encryption

Solutions: