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Updated: Sep 04, 2026
No. of Questions: 162 Questions & Answers with Testing Engine
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Salesforce MC-202 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Email Specialist |
| Exam Number: | MC-202 |
| Exam Duration: | 90 minutes |
| Passing Score: | 67% |
| Exam Price: | USD 200 |
| Exam Format: | Scenario-based, Multiple-choice |
| Certificate Validity Period: | 2 years |
| Available Languages: | Japanese, English, French, Spanish, Portuguese (Brazil), German |
| Related Certifications: | Salesforce Certified Marketing Cloud Administrator Salesforce Certified Marketing Cloud Developer |
| Real Exam Qty: | 65 |
| Recommended Training: | Build and Analyze Customer Journeys using Marketing Cloud (MKT101) Prepare for Your Marketing Cloud Email Specialist Credential |
| Exam Registration: | Salesforce Certification Portal Pearson VUE |
| Sample Questions: | Salesforce MC-202 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No mandatory prerequisites; recommended 6+ months hands-on experience with Marketing Cloud Email Studio |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-email-specialist |
Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Subscriber and Data Management | 26% | - Import and manage subscriber data - Design and configure Data Extensions - Troubleshoot send and data issues - Configure segmentation tools |
| Topic 2: Marketing Automation | 26% | - Build solutions in Journey Builder - Build solutions in Automation Studio - Recommend automation solutions |
| Topic 3: Email Marketing Best Practices | 10% | - Evaluate deliverability factors - Design effective emails and programs - Subscriber acquisition and retention |
| Topic 4: Insights and Analytics | 14% | - Leverage analytics and Einstein features - Analyze campaign performance - Create and configure reports |
| Topic 5: Content Creation and Delivery | 24% | - Configure send settings - Select appropriate tools for sending - Create and customize email content - Manage and organize campaign content |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Question 1
Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increasesubscribers?
A. Send an SMS to NTO's entire customer database with a link to subscribe.
B. Send an email to NTO's entire customer database asking for referrals.
C. Collect emails at offline activities, including in stores.
Question 2
A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?
A. Add assets to folders upon creation.
B. Add descriptive tags to each asset upon creation.
C. Add a description to each asset upon creation.
Question 3
A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?
A. Path Optimizer
B. Scoring Split
C. Frequency Split
Question 4
Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have beenthrough a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?
A. Datorama Reports - Journey Performance
B. Journey Builder - Journey History
C. Reports - Journey Engagement
Question 5
Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based onthat interaction.
Which no-code features should be implemented to accomplish this?
A. Journey Builder and Engagement Split
B. Salesforce CDP and Einstein Engagement Scoring
C. Automation studio and Query Activity
Solutions:
| Question 1 Answer: C | Question 2 Answer: B | Question 3 Answer: C | Question 4 Answer: A | Question 5 Answer: A |
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