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Updated: Sep 01, 2026

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Salesforce MCAE-Con-201 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Number:MCAE-Con-201
Certificate Validity Period:Maintenance required quarterly via Salesforce Trailhead; no fixed expiration if maintained
Exam Format:Multiple Choice, Multiple Select
Real Exam Qty:60
Exam Price:200 USD
Related Certifications:Salesforce Certified Marketing Cloud Account Engagement Specialist
Salesforce Certified Administrator
Exam Duration:105 minutes
Available Languages:Japanese, English
Passing Score:65%
Recommended Training:Salesforce Trailhead Learning Path
Marketing Cloud Account Engagement Modules
Exam Registration:Kryterion Webassessor
Salesforce Certification Registration
Sample Questions:Salesforce MCAE-Con-201 Sample Questions
Exam Way:Online proctored or onsite test center (Kryterion/Webassessor)
Pre Condition:Recommended 6+ months experience with Salesforce CRM and Marketing Cloud Account Engagement (Pardot)
Official Syllabus URL:https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementconsultant

Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Topic 1: Prospect Management- Lead Lifecycle Management
  • 1. Lifecycle stages and assignment rules
    • 2. Scoring and grading
      - Data Model and Segmentation
      • 1. Dynamic and static lists
        • 2. Prospects, lists, and tags
          Topic 2: Marketing Automation- Engagement Programs
          • 1. Automation rules and triggers
            • 2. Engagement Studio program design
              Topic 3: Email Marketing- Email Creation and Delivery
              • 1. Email templates and content creation
                • 2. Deliverability and compliance
                  Topic 4: Account Engagement Administration- Configuration and Setup
                  • 1. Connector setup with Salesforce CRM
                    • 2. Business Unit setup and hierarchy
                      • 3. User roles and permissions
                        Topic 5: Reporting and Analytics- Performance Measurement
                        • 1. ROI and attribution reporting
                          • 2. Campaign reporting
                            Topic 6: Maintenance and Best Practices- System Optimization
                            • 1. Data hygiene and governance
                              • 2. Integration best practices

                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

                                Question 1

                                Which one is not an email template you can create in Marketing Cloud Account Engagement? [Choose one answer]

                                A. "Engage" template
                                B. "Autoresponder emails" template
                                C. "One to one emails" template
                                D. "List emails" template


                                Question 2

                                LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

                                A. Salesforce Connector User has 'Read1 permission to the custom object
                                B. Install the Salesforce AppExchange Package and verify the Salesforce connector
                                C. Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies
                                D. Export all the data and assets from the existing tool


                                Question 3

                                LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.
                                Which automation tool in Marketing Cloud Account Engagement should be used?

                                A. Completion action
                                B. Dynamic list
                                C. Segmentation rule
                                D. Automation rule


                                Question 4

                                Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?

                                A. Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page
                                B. Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML
                                C. Create layout template and import HTML from the landing page URL
                                D. Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template


                                Question 5

                                LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
                                What should their first step in Marketing Cloud Account Engagement?

                                A. Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
                                B. Enable custom field creation via the Salesforce Connector.
                                C. Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
                                D. Manually create and map custom fields in Marketing Cloud Account Engagement.


                                Solutions:

                                Question 1
                                Answer: A
                                Question 2
                                Answer: D
                                Question 3
                                Answer: B
                                Question 4
                                Answer: C
                                Question 5
                                Answer: D

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