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Updated: Aug 03, 2026
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Adobe AD0-E560 Exam Overview:
| Certification Vendor: | Adobe |
| Exam Name: | Adobe Marketo Engage Architect Master |
| Exam Number: | AD0-E560 |
| Related Certifications: | Adobe Marketo Engage Business Practitioner Expert |
| Certificate Validity Period: | 2 years |
| Passing Score: | 65% |
| Exam Price: | $225 USD (global), $150 USD (India) |
| Available Languages: | English |
| Real Exam Qty: | 50-60 |
| Exam Duration: | 100 minutes |
| Exam Format: | Multiple choice, Multiple select, Scenario-based |
| Recommended Training: | Adobe Digital Learning Services Adobe Marketo Engage Architect Master Exam Guide |
| Exam Registration: | Adobe Certification Portal |
| Sample Questions: | Adobe AD0-E560 Sample Questions |
| Exam Way: | Online proctored (requires camera and Guardian browser); available globally |
| Pre Condition: | Must hold active Adobe Marketo Engage Business Practitioner Expert certification; 3–5 years of enterprise-level Marketo Engage experience recommended |
| Official Syllabus URL: | https://certification.adobe.com/courses/195 |
Adobe AD0-E560 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting and Attribution | 20% | - Multi-channel reporting design - Attribution model selection and implementation - Lifecycle performance measurement - ROI and business impact analysis |
| Advanced Operations and Optimization | 16% | - Troubleshooting and issue resolution - Process automation and efficiency improvement - System health monitoring and maintenance - Platform optimization and scaling |
| Marketo Engage Architecture Design | 48% | - Multi-region and multi-instance architecture - Data governance and security design - Scalable campaign and automation design - Integration strategy and implementation - Lead lifecycle and data model design |
| Project Leadership | 16% | - Implementation review and improvement - Requirement analysis and scope definition - Stakeholder identification and management - Project planning and resource allocation |
Adobe Marketo Engage Architect Master Sample Questions:
1. What factors must be considered when allocating resources for a Marketo project? (Choose two)
A) Email deliverability rates
B) Marketing content formats
C) Team bandwidth
D) Campaign complexity
2. A business has a Marketo Engage database size of 1,000,000 person records and finds that 10% of the database has potential duplicate records based on email addresses. The consultant wants to understand how the duplicate records are being created.
Which fields should the consultant first review to understand the problem?
A) Original Source Type and Original Source Info
B) Person Source and Inferred Source Type
C) Original Referrer and Original Search Phrase
D) Registration Source Type and Registration Source Info
3. Which report helps assess the success of an engagement program?
A) Engagement Stream Performance Report
B) Program Performance Report
C) Email Performance Report
D) People Performance Report
4. A client's schema does not align with their CRM integration.
What should be prioritized?
A) Use static lists for mapping
B) Avoid relational database setups
C) Limit data imports
D) Align schema field mappings with CRM fields
5. An enterprise software company sells its products directly to its B2B customers but also sells their product through third-party sellers. The company runs marketing campaigns directly to their B2B target audience. They also provide funds to the third-party sellers to run campaigns on the company's behalf. In return, the leads and engagement are provided by the third-party seller when a campaign is complete. Any data must be passed to Salesforce due to reporting being performed in Salesforce. Programs and channels should be set up to report on the efficacy of direct marketing and investment to third-party seller/partner marketing to determine how the budget should be spent the following year.
How should this requirement be met?
A) Two sets of event-based channels should be created: one set for direct marketing and the other for third-party seller marketing
B) One set of channels should be created, and separate program statuses should be used to designate Direct or Partner
C) Create a single global program to consolidate reporting for both direct and third-party seller marketing
D) One set of channels should be created, and a tag should be used to determine Direct or Partner
Solutions:
| Question # 1 Answer: C,D | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: D | Question # 5 Answer: A |
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