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Updated: Aug 04, 2026

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Adobe AD0-E554 Exam Overview:

Certification Vendor:Adobe
Exam Name:Adobe Marketo Engage Business Practitioner Expert Exam
Exam Number:AD0-E554
Passing Score:Variable (typically ~63% to 70%, Adobe does not publicly standardize)
Exam Duration:90 minutes
Related Certifications:Adobe Certified Professional - Marketo Engage
Adobe Marketo Engage Architect
Adobe Marketo Engage Email Specialist
Exam Format:Multiple choice, Multiple response
Certificate Validity Period:2 years
Real Exam Qty:50-70 (varies by exam version)
Exam Price:USD 125 (may vary by region)
Available Languages:English
Recommended Training:Marketo Engage Learning Resources
Adobe Marketo Engage Training
Exam Registration:Adobe Certification Portal
Adobe Credential Management System (Credly)
Exam Way:Online proctored exam or test center (depending on region availability)
Pre Condition:Recommended: Familiarity with marketing automation concepts and Adobe Marketo Engage platform usage experience
Official Syllabus URL:https://www.adobe.com/training/certification.html

Adobe AD0-E554 Exam Syllabus Topics:

SectionObjectives
Engagement and Communication- Email marketing
  • 1. Email creation and templates
    • 2. A/B testing and delivery optimization
      - Engagement programs
      • 1. Stream design and behavior
        • 2. Nurture campaign setup
          Marketing Automation Fundamentals- Marketo Engage core concepts
          • 1. Database structure and lead lifecycle
            • 2. Platform navigation and architecture
              - Lead management
              • 1. Lifecycle modeling
                • 2. Lead scoring and grading
                  Reporting and Analytics- Performance reporting
                  • 1. Email and program reporting
                    • 2. Attribution and ROI analysis
                      - Data insights
                      • 1. Dashboard interpretation
                        • 2. Smart lists and segmentation
                          Marketing Activities and Programs- Programs
                          • 1. Program types and structure
                            • 2. Program membership management
                              - Smart Campaigns
                              • 1. Flow steps and scheduling
                                • 2. Triggers and filters

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