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Updated: Jul 23, 2026
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Oracle 1Z0-1031 Exam Overview:
| Certification Vendor: | Oracle |
| Exam Name: | Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials |
| Exam Number: | 1Z0-1031 |
| Real Exam Qty: | 55-74 |
| Related Certifications: | Oracle CX Marketing Cloud Certifications |
| Exam Format: | Multiple Choice, Single Answer, Multiple Answer |
| Exam Price: | USD $245 |
| Available Languages: | English |
| Exam Duration: | 85 minutes |
| Certificate Validity Period: | 18 months |
| Passing Score: | 64% |
| Recommended Training: | Oracle Marketing Cloud DMP Implementation Training |
| Exam Registration: | Pearson VUE Oracle University |
| Sample Questions: | Oracle 1Z0-1031 Sample Questions |
| Exam Way: | Proctored online or at Pearson VUE test centers |
| Pre Condition: | No formal prerequisites; recommended experience with Oracle Marketing Cloud / BlueKai |
| Official Syllabus URL: | https://education.oracle.com/pls/web_prod-plq-dad/db_pages.getpage?page_id=5001&get_params=p_exam_id:1Z0-1031 |
Oracle 1Z0-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Strategy and Scoping | 20% | - Data scoping and collection policies - Compliance and privacy requirements - Define DMP use cases |
| Topic 2: Identity Mapping & Resolution | 20% | - ID swapping and mapping strategies - Oracle ID Graph concepts - Offline match integration |
| Topic 3: Tag Implementation & Data Ingestion | 25% | - BlueKai Core Tag deployment - Mobile SDK integration - First-party data ingestion methods - Server-to-server integration |
| Topic 4: Audience Creation & Management | 20% | - Classification and taxonomy setup - Audience activation and delivery - Build and configure audience segments |
| Topic 5: Reporting & Optimization | 15% | - Performance analysis and optimization - Audience profile and discovery reports - Site Hits and Inventory reports |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. Describe the features of an Audience Injection App that uses SDT.
A) The client shares the audience with you. This will generate an email notification that includes the audience composition.
B) BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
C) The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
D) The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.
2. Which three primary pricing models are available when configuring app partners? (Choose three.)
A) Clients can purchase data on a percentage of spend.
B) Clients can purchase data on impressions set in the central rate card.
C) Clients can purchase data according to the specific terms in their contract.
D) Clients can purchase data on a cost per stamp basis.
E) Clients can purchase data on a cost per 1,000 impression basis.
3. Which of the following is a real world use case for a search campaign?
A) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
B) Leverage the device-bridging technology to find users across their devices.
C) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
D) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
E) Ensure customers receive relevant offerings when landing on the site page.
4. Which two data storage locations can be used when implementing Server Data Transfer Batch? (Choose two.)
A) Oracle owned and managed SFTP location
B) Client owned and managed SFTP location
C) Oracle owned and managed Amazon S3 Bucket
D) Client owned Google Cloud Storage
E) Client owned and managed Amazon S3 Bucket
5. In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?
A) Buy
B) Target
C) Optimize
D) Avoid
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A,B,E | Question # 3 Answer: C | Question # 4 Answer: B,E | Question # 5 Answer: A |
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