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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A marketing user wants to send out an email to a list of prospects on behalf of their assigned sales users. Any prospect replies should be directed to [email protected] so their team of business development reps can field questions and schedule follow up demos.
How should this be accomplished?

A) Select General Address for the Custom Reply-To Address
B) Select General User for the Sender
C) Select Specific User for the Sender
D) Select Assigned User for the Custom Reply-To Address

2. A Pardot user notices an odd field value on a prospect record and wants to investigate.
What should the first course of action be?

A) Review the recent form submissions to see if the prospect updated their information.
B) Go to the prospect record and click on the field value in question to see what caused the change.
C) Look up the prospect's assigned user and call them to see if they made the change.
D) Go to the prospect record and view the prospects Audits tab to see all changes made to the prospect record.

3. What would make the Salesforce connector become unverified?

A) The connector user's Salesforce password was changed
B) The connector user's Marketing Cloud Account Engagement password was changed
C) The Salesforce account has reached the limit of the number of lead or contact records that could be created
D) The Marketing Cloud Account Engagement account has reached the limit of the number of prospect records that could be created

4. The baseline grade will show on the prospect profile at all times.

A) True
B) False

5. A marketer is creating a new segmentation rule in Marketing Cloud Account Engagement.
Which option accurately defines the capabilities of a segmentation rule?

A) Segmentation rules are used to create new forms for prospects to fill out.
B) Segmentation rules are used to assign prospects to users in Salesforce.
C) Segmentation rules are used to score and grade prospects.
D) Segmentation rules are used to segment prospects based on their activities and demographic data.

Solutions: