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Salesforce MC-201 Exam Syllabus Topics:

SectionObjectives
Reporting & Analytics- B2B Marketing Analytics
  • 1. Dashboards and insights interpretation
    - Engagement Metrics
    • 1. Campaign reporting and ROI analysis
      • 2. Email performance tracking
        Account Engagement Fundamentals- Platform Overview & Terminology
        • 1. Pardot / Account Engagement concepts (prospects, visitors, leads)
          • 2. Lifecycle and engagement model
            Data Management & Integration- Automation Data Handling
            • 1. Custom fields and segmentation logic
              • 2. Importing/exporting prospect data
                - Salesforce CRM Sync
                • 1. Field mapping and sync behavior
                  • 2. Data quality and deduplication
                    Lead Generation & Management- Forms & Landing Pages
                    • 1. Form handlers and conversion tracking
                      • 2. Landing page creation and optimization
                        - Prospect Management
                        • 1. Lifecycle management and nurturing
                          • 2. Segmentation lists and dynamic lists
                            Marketing Automation- Scoring & Grading
                            • 1. Grading profiles and qualification rules
                              • 2. Scoring models configuration
                                - Engagement Studio
                                • 1. Automation rules and drip programs
                                  • 2. Nurture campaign design
                                    Administration & Governance- User Management
                                    • 1. Roles, permissions, and access control
                                      - System Configuration
                                      • 1. Account Engagement settings and integrations

                                        Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

                                        1. The first step in an engagement program is a Send Email action. All 100 emails were sent last Monday when the program started.
                                        Today, a user looked at the Engagement Program Report and filtered the program to show a date range of Tuesday through Friday of last week.
                                        What number would display on the Report Card for the email send statistic?

                                        A) 50
                                        B) C
                                        C) 100
                                        D) -100


                                        2. What happens if a prospect is removed from a drip program and later added back?

                                        A) They will skip the first step and move to the second step.
                                        B) They will resume the drip where they left off
                                        C) They will start the drip campaign again.
                                        D) Prospects can't be added to drip campaigns after they have been removed.


                                        3. A user edits a running and non-repeating engagement studio program by pausing it and adding a new Send Email step at the beginning of the program.
                                        Which prospects will process through the new step once the program is started again?

                                        A) All prospects new to the program
                                        B) All prospects on the suppression list
                                        C) All prospects in the program
                                        D) All prospects on the recipient list


                                        4. Which two actions can be taken once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement? Choose 2 answers

                                        A) Manually deleting the Opportunity in Marketing Cloud Account Engagement
                                        B) Manually editing the Opportunity In Marketing Cloud Account Engagement
                                        C) Viewing the Opportunity in Opportunity Reports
                                        D) Referencing the Opportunity in automation rules


                                        5. Creating or marking an opportunity as lost will result in the change of a prospect's score

                                        A) True
                                        B) False


                                        Solutions:

                                        Question # 1
                                        Answer: C
                                        Question # 2
                                        Answer: B
                                        Question # 3
                                        Answer: A
                                        Question # 4
                                        Answer: C,D
                                        Question # 5
                                        Answer: A

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