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Updated: Aug 13, 2026
No. of Questions: 102 Questions & Answers with Testing Engine
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Salesforce AP-214 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Exam (AP-214) |
| Exam Number: | AP-214 |
| Exam Format: | Multiple Choice, Multiple Select, Proctored Online Exam |
| Exam Price: | $200 USD (estimated, varies by region) |
| Related Certifications: | Salesforce Marketing Cloud Email Specialist Salesforce Marketing Cloud Administrator Salesforce Marketing Cloud Consultant |
| Exam Duration: | 90-120 |
| Available Languages: | English |
| Real Exam Qty: | 50-60 |
| Recommended Training: | Marketing Cloud Advanced Training Modules Salesforce Trailhead Marketing Cloud Learning Paths |
| Exam Registration: | Salesforce Credentials Registration Marketing Cloud Certification Overview |
| Sample Questions: | Salesforce AP-214 Sample Questions |
| Exam Way: | Online proctored exam (remote supervision via secure testing platform) |
| Pre Condition: | Recommended: Familiarity with Salesforce Marketing Cloud fundamentals or completion of Marketing Cloud Email Specialist certification |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/overview |
Salesforce AP-214 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Marketing Cloud Core Architecture | - Data management and integration
|
| Email and Messaging Execution | - Email Studio operations
|
| Cross-Channel Journey Design | - Customer lifecycle orchestration
|
| Automation and Optimization | - Performance measurement
|
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?
A) Onlythe top level business unit will have access and permissions need be set here for sharing
B) Onlythe business unit(s) immediately below the top level account will have access
C) Onlythe business unit where it was created will have access
D) All business units will haveaccess
2. Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)
A) Journey builder
B) On the facebook ad channel
3. How dots social studio unify anonymous and known identities?
4. How often are the Einstein Engagement Scoring scores updated for Email?
A) Hourly
B) Weekly
C) Monthly
D) Daily
5. What happens when a paused journey is resumed?
A) Users can choose whether or not to extend Wait durations by the length of time the journey was paused
B) Wait durations start over for each contact
C) Wait durations are extended by the length of time the journey was paused
D) All contacts who were in Wait steps immediately proceed to the next activity
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: Only visible for members | Question # 4 Answer: D | Question # 5 Answer: A |
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