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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?

A) Create a Dynamic List based on page view to segment automatically
B) Create a special campaign to track pricing page views.
C) Create a Page Action set to Tag prospects as having viewed it and add them to a list.
D) Create a form with a Completion Action to send a pricing sheet.

2. LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?

A) Multiple tracker domains within each BU that are country specific. Apply country relative tracker
B) A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
C) A tracker domain that is not specific to any given region or country and apply it to the assets used
D) Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the

3. LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").
What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface?

A) Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.
B) Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.
C) Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.
D) Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.

4. Select all available User Email Preferences

A) Send weekly search marketing email (sent on Mondays)
B) Send starred prospect activity alerts
C) Send daily prospect activity emails (for my prospects)
D) Send weekly inactive automations report email
E) Send daily prospect assignment emails
F) Send an email when a prospect is assigned
G) Send daily prospect activity emails (for all prospects)
H) Send monthly inactive automations report email
I) Send daily visitor assignment emails
J) Send weekly search marketing email (sent on Fridays)
K) Send daily visitor activity emails

5. Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?
Choose 2 answers

A) Permanently delete prospects
B) Create new custom fields and populate field values
C) Undelete matching prospects from the Recycle Bin
D) Assign prospects to an existing user

Solutions: