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Last Updated: Aug 08, 2026
No. of Questions: 161 Questions & Answers with Testing Engine
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Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
| Section | Weight | Objectives |
|---|---|---|
| Account Configuration | 12% | - Mobile Studio configuration and features - User roles, permissions and security settings - Account hierarchy and business unit setup - Sender authentication and deliverability management |
| Messaging | 11% | - Message delivery and optimization - Cross-channel messaging strategy - Content personalization and dynamic content - Email, SMS and push message design |
| Automation | 20% | - Journey Builder design and implementation - Scheduling and monitoring automations - Complex automation scenarios and best practices - Automation Studio activities and workflows |
| Discovery and Architecture | 16% | - Long-term solution maintainability and scalability - Data and segmentation strategy design - Requirements gathering and analysis - Solution design and architecture planning |
| Data Modeling and Management | 21% | - Data import, export and transformation - Data extensions, attribute groups and relationships - Contact configuration and identity management - Reporting, tracking and data views |
| Integration | 20% | - Integration with Salesforce CRM and external systems - Extension products and integration solutions - Data model support for personalized messaging - Marketing Cloud Connect configuration and troubleshooting |
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