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Last Updated: Aug 09, 2026
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Customer Journey Design | 18% | - Implement triggered and real-time journeys - Build decision trees and branching logic - Utilize Journey Builder features and best practices - Map customer journeys across channels - Apply personalization and dynamic content |
| Topic 2: Reporting and Analytics | 14% | - Build custom reports and dashboards - Track engagement and conversion metrics - Analyze campaign performance - Configure and interpret standard reports - Provide actionable insights and recommendations |
| Topic 3: Marketing Cloud Configuration | 18% | - Implement data management and data extensions - Set up users, roles, and permissions - Configure account settings and business units - Configure lists and populations - Manage sender profiles and deliverability settings |
| Topic 4: Email Marketing | 18% | - Create and optimize email content - Implement A/B testing andsend time optimization - Configure AMPscript for dynamic content - Apply template and content block strategies - Ensure deliverability and inbox placement |
| Topic 5: Automation and Data Management | 14% | - Build and manage automation workflows - Implement SQL activities for data processing - Configure imports and exports - Utilize automation studio effectively - Manage contact data and data hygiene |
| Topic 6: Discovery and Design | 18% | - Identify integration points and data flows - Gather requirements and understand business objectives - Document current state and desired future state - Define success metrics and KPIs - Analyze customer data and segmentation needs |
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