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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: General Functionalities | 13% | - Navigation and interface - Core platform capabilities - Basic concepts and terminology |
| Topic 2: Data Quality and Cleansing | 7% | - Error handling and correction - Validation rules - Duplicate management |
| Topic 3: Overarching Entities | 3% | - Structure and configuration - Use cases and application scenarios |
| Topic 4: Data Harmonization | 3% | - Cross-source alignment - Standardization methods - Pros and cons of harmonization approaches |
| Topic 5: Datasets and Data Views | 10% | - Dataset creation and management - View configuration and sharing - Filtering and segmentation |
| Topic 6: Reporting and Analytics | 12% | - Attribution models - Insight generation and interpretation - Report creation and scheduling |
| Topic 7: Data Integration and Ingestion | 12% | - Data streams and connectors - Refresh schedules and data flow - API and file-based import |
| Topic 8: Dashboards and Visualization | 15% | - Dashboard design and layout - Chart types and usage - KPI and metric display |
| Topic 9: Calculated Fields and Functions | 5% | - VLOOKUP and FUZZYVLOOKUP - Extract and transformation formulas - Custom calculations |
| Topic 10: Performance and Troubleshooting | 5% | - Common issues and fixes - Monitoring and optimization |
| Topic 11: Data Mapping and Modeling | 5% | - Source of truth configuration - Data structure and relationships - Dimensions and measures |
| Topic 12: Automation and Workflow | 5% | - Automated distribution - Workflow setup |
| Topic 13: Data Permissions and Governance | 5% | - Parent-child data setups - Data update controls - User access and roles |
Question 1
Your client would like to create a new harmonization field - Exam Topic.
The below table represents the harmonization logic from each source.
As can be seen from the table, there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that where an Exam ID is found - a single Exam Topic value is associated with it.
The client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values, as seen in the following example:
The client suggested to create, without any mapping manipulations, several patterns via the harmonization center that will generate two Harmonized Dimensions:
Exam ID
Exam Topic
Given the above information, which statement is correct regarding the ability to implement this request with the above suggestion?
A. The above Patterns setup will not work for this use case.
B. The solution will work - the client will be able to view Exam Topic with Email Sends.
C. The Harmonized field for Exam ID is redundant. One Harmonized dimension for Exam Topic is enough for a sustainable and working solution
D. Only if 5 different Patterns are created, from 5 different fields - the solution will work.
Question 2
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Main Generic Entity Attribute
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of 'opportunities in the Confirmed Interest stage?
A. 2
B. 3
C. 0
D. 1
Question 3
A client provides the following two data streams:
Data Stream 1:
The client would like to use a VLOOKUP formula to calculate the Cost per Campaign Advertiser on January 1st 2020.
Which mapping options should the client apply to obtain the expected result?
A.
B.
C.
D. 
Question 4
Your client is interested in ingesting the below file:
The client decided to upload the file to a new generic data stream type and map 'Date' to 'Day' and 'Number of Topics' to a generic custom metric.
In regards to the fields 'Meeting Code' and 'Meeting Name', your client is debating several options.
Which two options would you recommend in order to avoid data loss?
A. 'Meeting Code' will be mapped to 'Main Generic Entity custom attribute'.
'Meeting Name' will be mapped to 'Generic Entity Key'
B. 'Meeting Code' will be mapped to 'Main Generic Entity Key'.
'Meeting Name' will be mapped to 'Generic Entity 2 Key'.
C. 'Meeting Code' will be mapped to 'Main Generic Entity Key'.
'Meeting Name' will be mapped to 'Main Generic Entity custom attribute'.
D. 'Meeting Code' will be mapped to 'Main Generic Entity Attribute 1'.
'Meeting Name' will be mapped to 'Main Generic Entity Attribute 2'.
E. Concatenation of both 'Meeting Code' and 'Meeting Name' will be mapped to 'Main Generic Entity Key'.
'Meeting Code' will be mapped to 'Main Generic Entity Attribute 1'.
Question 5
An implementation engineer has been provided with 4 different source files: 03m 48s
1. Twitter Ads ~
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:
Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification by
File structure/headers:
A.
B.
C.
D. 
Solutions:
| Question 1 Answer: C | Question 2 Answer: C | Question 3 Answer: B | Question 4 Answer: C,E | Question 5 Answer: B |
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