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IBM M2090-618 Exam Syllabus Topics:

SectionObjectives
Topic 1: IBM Business Analytics Portfolio Overview- IBM analytics and data platform overview for midmarket customers
- Key value propositions of IBM Business Analytics solutions
Topic 2: Competitive Positioning- Common objection handling scenarios
- Differentiation of IBM analytics vs competing BI platforms
Topic 3: Midmarket Positioning and Sales Approach- Understanding midmarket customer needs and buying drivers
- IBM sales methodology and solution positioning
Topic 4: IBM Analytics Solutions Overview- IBM Cognos Analytics overview and capabilities
- IBM Planning Analytics overview
- IBM SPSS and predictive analytics basics
Topic 5: Customer Use Cases and Value Messaging- Forecasting and planning scenarios for midmarket organizations
- Reporting, dashboarding, and business intelligence use cases

IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

Question 1

What would be a good next step to develop the relationship with the customer after the sale?

A. Offer a blanket discount on future purchases
B. Recommend entitlement expansion immediately after closing
C. Create a case study based on their successful implementation
D. Create a case study directly after the sale closes


Question 2

Where do Partner leads need to be registered to earn the Midmarket incentive?

A. Global Partner Portal
B. Software Quote and Order
C. Software Value Plus
D. Software Value Incentive


Question 3

Which one of the following is a key pain point that an IT Manager in the Midmarket is most likely to mention?

A. I have trouble managing my company's compliance, risk, disclosure and regulatory reporting requirements
B. I only have a small team and have difficulty servicing all the requests for ERP reports from the business users.
C. My team struggles to analyze financial data from profit and loss accounts, cash flow information and balance sheets.
D. I need to better identify opportunities, allocate marketing budget and track marketing campaigns.


Question 4

Which is the most important question to focus on to address customer need?

A. Are they looking for a Business Analytics product?
B. Are they using a data warehouse?
C. Are they having specific business pains?
D. Are they satisfied with their current Business Intelligence solution?


Question 5

What is a common pain point for a Sales Department?

A. Am I maximizing revenue generation and market growth opportunity through segmentation and route-to-market?
B. How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?
C. Do I fully understand my company's capital structure. ROI. compliance, risk, disclosure and regulatory reporting requirements?
D. Are my back-office and supply chain infrastructure and processes effective, maximizing profitability?


Solutions:

Question 1
Answer: C
Question 2
Answer: D
Question 3
Answer: B
Question 4
Answer: C
Question 5
Answer: A

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