Pass with professional CIMAPRO15-E03-X1-ENG actual quiz materials

RST is a company specializing in the production of wood-based products. RST has decided to introduce a fully integrated Information System across all divisions in order to improve knowledge sharing throughout the business and enhance customer relationship management.
RST is expecting resistance to the integrated Information System from it's staff who are key to the business and would be difficult to replace. Staff have a good understanding of why the new system and knowledge sharing is needed and how the system will work but many staff are not happy about the potential changes to their working conditions.
Which of the following change leadership styles, as outlined by Kotter and Schlesinger, would be most appropriate for RST to adopt?

• A. Education
• B. Manipulation
• C. Negotiation
• D. Coercion

M has been appointed as an external change agent to lead and implement a large scale re-structuring strategy which is being undertaken by a large bank. M has been appointed due to his extensive experience in a wide range of organizational re-structuring programmes. This re-structuring strategy will involve a large number of redundancies and the implementation of a new organization-wide management reporting system. M will need to work with staff from all departments and levels of the organization. The Board of Directors of the bank believes that an external change agent will bring more benefits to the change process than using an internal change agent.
Which of the following are the most likely benefits that could be achieved by the bank by appointing an external change agent to lead and implement the re-structuring strategy? (Choose all that apply.)

• A. The external change agent will be more objective in decision-making than an internal change agent.
• B. The external change agent will have better relationships with the bank employees than an internal change agent.
• C. As a dedicated resource, the external change agent can give more time to the change process.
• D. The change process should be less costly if an external change agent is appointed.
• E. The bank can exploit the specialist expertise of the external change agent.
• F. The speed of delivery of the change process will be quicker when using an external change agent.

Ansoff has provided a product/market growth matrix which denotes possible strategic directions that an organization can follow.
Which of the following statements correctly describe the strategic options generated by the matrix? (Choose all that apply.)

• A. Diversification using new products in new markets.
• B. Market penetration using existing products in new markets.
• C. Market penetration using new products within existing markets.
• D. Market development using existing products in new markets.
• E. Market penetration using existing products within existing markets.
• F. Product development using new products in new markets.

An organization must acquire suitable hardware and software in order to implement a knowledge management strategy so that knowledge can be stored and communicated.
Which of the following would be appropriate systems to use in a knowledge management strategy? (Choose all that apply.)

• A. Ledgers and journals
• B. Internet
• C. Groupware
• D. Local area network
• E. Intranet
• F. Social media

Country W hosts a large music competition every 5 years, which is attended by many international musicians.
The success of the competition is dependent upon effective Customer Relationship Marketing being established with many different market groups around the world. These include music colleges who send their students, broadcasting companies who broadcast the event on radio and television, audience members, online ticket sellers and music journalists who write about the competition in specialist journals.
Using Payne's 'Six Markets Model', which of the following is the correct classification for the music journalists writing about the competition?

• A. Referral market
• B. Customer market
• C. Influence market
• D. Supplier market