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| Section | Weight | Objectives |
|---|---|---|
| Adobe Experience Platform Foundation | 33% | - Segment creation and types (batch, streaming, edge) - Identity and identity graphs - Data ingestion and dataset management - XDM schema design and data modeling - Real-time Customer Profile |
| Administration and Configuration | 20% | - AJO API usage and limitations - Channel administration and configuration - Sandbox and environment management - Event, action, and data source setup - Permissions and access control |
| Offer Decisioning | 16% | - Decision rules and constraints - Placement and decision configuration - Offer simulation and testing - Offer creation and management |
| Content Authoring and Personalization | 9% | - Handlebars and dynamic data - A/B testing and optimization - Cross-channel content validation - Personalized content design |
| Journey Orchestration | 22% | - Testing, publishing, and versioning journeys - Monitoring, debugging, and reporting - Multi-channel journey design and configuration - Custom actions and API integration - Triggers, conditions, and actions |
1. An Adobe Journey Optimizer developer recently onboarded to a project wants to view, export and manage the Adobe Journey Optimizer Suppression list but he is not able to access it.
What is the correct access level needed to perform this action?
A) Journey Administrators
B) Decisioning Managers
C) Marketing Managers
2. A marketing manager, working in Adobe Journey Optimizer, has created a Collection of offers called "Fall Coupons". When the Collection is checked, only 3 of the 4 offers created are included.
What would be the problem?
A) They did not create a Fallback Offer for their collection.
B) When creating the offer, they did not add the Image Placement.
C) The required Tag is missing from one of the Offers.
3. A developer wants to set up a journey to send API calls to a third-party system using a custom action. What are two limitations the developer must be aware of? (Choose two.)
A) Advanced expression editor does not support arrays in action parameters.
B) Only simple collections can be passed in custom action parameters.
C) Only POST and PUT call methods are supported.
D) Only the default ports are allowed when defining a custom action.
4. A developer has published a journey and then realized some modifications are needed. What is the best approach under this circumstance?
A) Stop the journey, create a new version, start modifying & testing, and publish the journey.
B) Close to new entrances of the journey, duplicate the journey, start modifying & testing, and publish the journey.
C) Create a new version of the journey, start modifying & testing, and publish the journey.
5. A developer needs to add new customer attributes to be used for a new marketing program to their existing customer schema. What is a possible way to extend the existing schema within the Experience Data Model?
A) Create a new class with the new field
B) Add a new field to the schema
C) Extend the class with a new field
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: A,B | Question # 4 Answer: A | Question # 5 Answer: B |
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