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Updated: Sep 17, 2026

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Pegasystems PEGAPCMC80V1_2019 Exam Overview:

Certification Vendor:Pegasystems
Exam Name:Pega Certified Marketing Consultant (PCMC) 80V1 2019
Exam Number:PEGAPCMC80V1_2019
Related Certifications:Pega Certified Decisioning Consultant (PCDC)
Pega Certified Data Scientist (PCDS)
Exam Duration:90 minutes
Available Languages:English
Exam Format:Scenario-based Questions, Drag and Drop, Multiple Choice
Real Exam Qty:60
Passing Score:70%
Exam Way:Pearson VUE testing center or Online Proctored exam.
Pre Condition:Recommended: Completion of Pega Marketing Consultant training and practical experience with Pega Customer Decision Hub / Marketing applications.
Official Syllabus URL:https://academy.pega.com/certifications

Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:

SectionObjectives
Topic 1: Customer Actions and Treatments- Offer and Action Management
  • 1. Define and manage customer actions
  • 2. Multichannel offer presentation
  • 3. Treatment design and execution
Topic 2: Next-Best-Action and Customer Engagement Fundamentals- One-to-one customer engagement
  • 1. Customer-centric marketing concepts
  • 2. Next-Best-Action framework
Topic 3: Contact Policies and Arbitration- Offer Prioritization
  • 1. Contact limits
  • 2. Action prioritization
  • 3. Volume constraints
  • 4. Business levers and arbitration
Topic 4: Customer Journeys and Marketing Operations- Journey Design
  • 1. Marketing operations management
  • 2. Customer journey orchestration
  • 3. Performance monitoring
Topic 5: Engagement Policies and Eligibility- Customer Qualification
  • 1. Eligibility rules
  • 2. Applicability criteria
  • 3. Suitability and engagement policies
Topic 6: Campaign and Channel Management- Outbound and Inbound Marketing
  • 1. Web and mobile channels
  • 2. Real-time interaction management
  • 3. Email campaigns
Topic 7: Decision Strategies and Analytics- Decisioning
  • 1. Decision strategies
  • 2. Adaptive models
  • 3. Marketing optimization
  • 4. Predictive analytics

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