Name: Salesforce Marketing-Cloud-Personalization Exam
Brand: Salesforce
SKU: Marketing-Cloud-Personalization
Price: 69.00 USD
Availability: InStock
Rating: 4.7 (835 reviews)

Exam Code: Marketing-Cloud-Personalization
Exam Name: Marketing Cloud Personalization Accredited Professional Exam
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional

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Updated: Sep 03, 2025

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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

Topic	Details
Topic 1	Activation: Salesforce consultants learn to execute impactful campaigns using tools like A B Testing, open time email campaigns, and mobile and server-side campaigns. This section focuses on translating insights into action, assessing how effectively consultants activate and optimize personalized marketing efforts.
Topic 2	Solution Overview: In this topic, Salesforce consultants learn about the foundational aspects of Marketing Cloud Personalization, including its business value for real-time interaction management (RTIM) and how it enhances customer engagement. The typical use cases, product terminology, and the core components of a standard implementation are emphasized here to ensure a practical understanding.
Topic 3	Sitemap: Salesforce consultants delve into best practices for sitemaps, the Web SDK, and mapping catalogs and pages to optimize content delivery. Sub-topics like content zones and building a unified customer profile highlight the importance of structured content organization.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-personalization-ap---AP-216

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