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Updated: Sep 03, 2026
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Salesforce MC-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Next Consultant |
| Exam Number: | MC-Con-201 |
| Exam Duration: | 105 minutes |
| Certificate Validity Period: | Maintained annually; certification requires completion of the Salesforce Certified Marketing Cloud Next Consultant maintenance requirements once a year |
| Real Exam Qty: | 60 scored questions + up to 5 unscored questions |
| Exam Format: | Multiple-choice questions |
| Related Certifications: | Salesforce Certified Data 360 Consultant Salesforce Certified Platform Administrator Salesforce Certified Agentforce Specialist Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Exam Price: | USD 200 (plus applicable taxes) |
| Passing Score: | 72% |
| Available Languages: | English |
| Sample Questions: | Salesforce MC-Con-201 Sample Questions |
| Exam Way: | Proctored exam delivered onsite at a testing center or online in a proctored environment. |
| Pre Condition: | None. Salesforce recommends 6 to 12 months of hands-on experience implementing or administering Marketing Cloud Next in a consulting or customer-facing capacity. The related certifications listed by Salesforce are recommended but not required. |
| Official Syllabus URL: | https://help.salesforce.com/s/articleView?id=005387657&type=1 |
Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Analytics & Performance Insights | 8% | - Reporting and analytics
|
| Data Modeling, Identity Resolution & Segmentation | 25% | - CRM data ingestion and activation
|
| Consent | 13% | - Consent data model
|
| Campaign Design, Flow Orchestration & Content | 30% | - Personalization
|
| Agentforce & AI Innovation | 11% | - Predictive AI
|
| Platform Setup & Governance | 13% | - Marketing Cloud Next environment setup
|
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
Question 1
Northern Trail Outfitters (NTO) wants to include a list of purchased products in an order confirmation email.
The order includes the product name, image URL, and price for each item in the order.
How should NTO display all of the purchased products in the email?
A. Add a Repeater component to the email and configure the Repeater Source to use the order data.
B. Use AMPscript to retrieve the order data as a rowset and loop through the records to render each product.
C. Create variations in the email for each product and configure targeting rules based on the order data.
Question 2
Northern Trail Outfitters just wrapped up its holiday campaign, which included several "gift-finder" forms that visitors could fill out on the website. The marketing manager wants a high-level overview of how all the forms performed, and needs to be able to filter the view by date and public title.
Where should they go to find this information?
A. Landing Page Engagement dashboard
B. Campaign Performance dashboard
C. Forms Engagement dashboard
Question 3
Northern Trail Outfitters wants its sales team to review each contact's email, form, and page-view engagement directly on the contact record page.
How should the Marketing Cloud Next Consultant surface this marketing engagement data?
A. Install the analytics packages and add the Email Engagement dashboard to the contact record page.
B. Turn on the Unified Engagement History dashboard and add the component to the contact record page.
C. Enable web tracking and add the Website Engagement data model object (DMO) component to the contact record page.
Question 4
Northern Trail Outfitters wants to send a personalized one-time verification code immediately after a customer initiates a login on its website. An external web service generates the code and must pass it to Marketing Cloud Next at send time.
Which solution should the Marketing Cloud Next Consultant recommend?
A. Create an automation event-triggered flow that waits for the verification code to be ingested through streaming ingestion and uses a Send Email Message element to send the email.
B. Create an on-demand flow invoked through the REST API that includes the verification code in the API request and uses a Send Email Message element to send the email.
C. Create a Data 360-triggered flow that retrieves the verification code from a real-time Data Graph and uses a Send Email Message element to send the email.
Question 5
Northern Trail Outfitters wants to send a post-purchase follow-up message via WhatsApp. The message must include the Order Number from the purchase that triggered the send.
Which data source type should a Marketing Cloud Next Consultant configure to include the Order Number in the WhatsApp message?
A. Data Graph
B. Event
C. Salesforce Record
Solutions:
| Question 1 Answer: A | Question 2 Answer: C | Question 3 Answer: B | Question 4 Answer: B | Question 5 Answer: B |
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