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Updated: Aug 03, 2026
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Microsoft MB2-720 Exam Overview:
| Certification Vendor: | Microsoft |
| Exam Name: | Functional Application in Microsoft Dynamics Marketing |
| Exam Number: | MB2-720 |
| Available Languages: | English |
| Real Exam Qty: | 50–90 |
| Related Certifications: | Microsoft Dynamics CRM / Dynamics 365 Marketing |
| Passing Score: | 700 / 1000 |
| Exam Duration: | 90–120 |
| Exam Format: | Multiple-choice, Scenario-based, Case studies |
| Exam Price: | $165 USD |
| Certificate Validity Period: | Retired, no active validity |
| Recommended Training: | Microsoft Learn - Dynamics 365 Marketing (Current Replacement) |
| Exam Registration: | Retired Exam Notice |
| Sample Questions: | Microsoft MB2-720 Sample Questions |
| Exam Way: | Previously available via Pearson VUE (online proctored or test center), now retired |
| Pre Condition: | No formal prerequisites; recommended basic knowledge of Microsoft Dynamics CRM and marketing concepts |
| Official Syllabus URL: | https://learn.microsoft.com/en-us/credentials/certifications/retired-exams/mb2-720 |
Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Manage Marketing Contacts, Leads and Segments | 25% | - Build static and dynamic segments - Lead scoring and qualification - Create and manage contacts and leads |
| Topic 2: Event Management and Budgeting | 15% | - Set up and manage events/webinars - Track marketing budgets and expenses - Manage media plans and rate cards |
| Topic 3: Analytics, Reporting and Integration | 10% | - Analyze campaign performance - Integrate with Dynamics CRM - Generate marketing reports and dashboards |
| Topic 4: Configure and Manage Core Dynamics Marketing | 25% | - User roles and security - Marketing calendar and workspace - System navigation and settings |
| Topic 5: Create and Execute Marketing Campaigns | 25% | - Design multi-channel campaigns - Automate workflows and customer journeys - Manage email marketing and templates |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. Which two video file formats support markup in Microsoft Dynamics Marketing? Each correct answer presents a complete solution.
A) Material Exchange Format (.mxf)
B) Advanced Video Codec High Definition (.avchd)
C) MPEG-4(.mp4)
D) QuickTime (.mov)
2. You work for an advertising company. You negotiate special weekday morning television advertising rates for a customer.
How should you record the special rates in Microsoft Dynamics Marketing?
A) Create a rate card that is specific to weekday mornings and then link the rate card to the client contact record for the customer.
B) Create a rate card that is specific to the customer and includes a daypart for weekday mornings.
C) Create a rate card that is specific to the negotiated rates and set the rate type to Special Rate. Then, link the rate card to the client contact record for the customer.
D) In the client contact record for the customer, add a rate card that is specific to weekday mornings.
3. Your company uses a marketing list to track registrations to the company newsletter. At an industry event, 200 new contacts register to receive the company newsletter.
How can you create all the contacts and add them to the marketing list at the same time?
A) Use the Microsoft Excel option.
B) Import the contacts into the marketing list.
C) Use the Mass Update option.
D) Import the registrations into the marketing list
4. You create a contact in Microsoft Dynamics Marketing and assign the contact to the Marketing group.
Which two actions can you take with the contact? Each correct answer presents a complete solution.
A) Change the contact group to Client.
B) Add the contact to the Vendor group.
C) Add the contact to the Client group.
D) Change the contact group to Vendor.
5. Which event can you configure to trigger an alert?
A) a downloaded file
B) a deleted note
C) an expired contract
D) an overdue task
Solutions:
| Question # 1 Answer: B,C | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: A,B | Question # 5 Answer: B |
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