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Updated: Oct 18, 2026
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Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
Microsoft MB-220 Exam is a certification exam that is conducted by Microsoft to validates candidate knowledge and skills of marketing principles and industry methodologies and best practices.
As a Microsoft Dynamics 365 Marketing expert, you are in charge of building brand awareness and responsible for configuring and expanding the core marketing application to include email marketing, setup, leads nurturing with personalized experiences, interactive customer journeys, LinkedIn integration, Landing Pages, Events, Voice of the Customer, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance. This exam checks competency level on topics such as creating and managing marketing forms and pages, manage webinars. After passing this exam, candidates get a certificate from Microsoft that helps them to demonstrate their proficiency in Dynamics 365 Marketing
These are following steps for registering the MB-220: Microsoft Dynamics 365 Marketing exam.
| Certification Vendor: | Microsoft |
|---|---|
| Exam Name: | Microsoft Dynamics 365 Marketing Functional Consultant |
| Exam Number: | MB-220 |
| Related Certifications: | Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate |
| Exam Price: | USD 165.00 |
| Exam Duration: | 180 minutes |
| Available Languages: | Japanese, Chinese (Simplified), English, Korean |
| Passing Score: | 700 / 1000 |
| Exam Format: | Scenario-based questions, Multiple choice, Case studies |
| Certificate Validity Period: | Certification valid for 1 year; recertification required |
| Real Exam Qty: | Not publicly disclosed (typically 40-60 questions) |
| Sample Questions: | Microsoft MB-220 Sample Questions |
| Exam Way: | In-person at Pearson VUE testing centers or online proctored exam |
| Pre Condition: | Recommended: Basic familiarity with Dynamics 365 Marketing features, data modeling concepts, and business scenarios. No mandatory prerequisites, but practical experience is highly beneficial. |
| Official Syllabus URL: | https://learn.microsoft.com/en-us/certifications/exams/mb-220 |
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Create and Manage Customer Journeys | 15-20% | - Design and create customer journeys - Configure journey tiles and triggers - Set up branching and conditions - Analyze journey performance |
| Topic 2: Create and Manage Marketing Emails | 15-20% | - Implement email Personalization and dynamic content - Preview, test, and validate emails - Configure email settings and delivery - Design and create marketing emails |
| Topic 3: Set up Marketing Forms and Pages | 15-20% | - Configure form and page elements - Create and publish marketing pages - Implement progressive profiling - Create and publish marketing forms |
| Topic 4: Manage Leads and Scoring | 10-15% | - Implement lead scoring rules - Automate lead qualification and distribution - Manage lead lifecycle stages - Create and configure lead scoring models |
| Topic 5: Configure Microsoft Dynamics 365 Marketing | 15-20% | - Configure marketing settings and org units - Configure marketing resources and assets - Set up marketing configurations - Manage marketing users and teams |
| Topic 6: Analyze Insights and Manage Events | 10-15% | - Manage event webinars and waitlists - Create and manage marketing events - Review marketing insights and analytics - Set up event registration and sessions |
| Topic 7: Manage Marketing Customers and Contacts | 10-15% | - Manage contact lifecycle and preferences - Create and manage companies - Import and deduplicate contacts - Create and manage contacts |
| Topic 8: Manage Segments and Target Audiences | 10-15% | - Create and manage dynamic segments - Create and manage static segments - Build segment queries and filters - Use segment insights |
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