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Updated: Sep 03, 2026
No. of Questions: 72 Questions & Answers with Testing Engine
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CMA Category-Manager Exam Overview:
| Certification Vendor: | Category Management Association (CMA) |
|---|---|
| Exam Name: | Certified Professional Category Manager (CPCM) |
| Exam Number: | CPCM |
| Exam Duration: | 90 minutes |
| Related Certifications: | Certified Professional Strategic Advisor (CPSA) Certified Professional Category Analyst (CPCA) |
| Exam Format: | Objective Questions, Online Proctored Exam |
| Available Languages: | English |
| Exam Price: | $225 USD |
| Certificate Validity Period: | 1 year |
| Sample Questions: | CMA Category-Manager Sample Questions |
| Exam Way: | Online remotely proctored examination |
| Pre Condition: | Candidates should have 3-5 years of category management experience and must pass the CPCA exam before taking the CPCM exam. |
| Official Syllabus URL: | https://www.catman.global/certification/ |
CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Shopper and POS Data Analytics | - Building Data Competency
|
| Assortment and Space Management | - Retail Optimization
|
| Pricing and Promotion Analytics | - Commercial Strategy
|
| Category Health and Assessment | - Category Performance Evaluation
|
| Retail Economics and Supply Chain | - Business Operations
|
| Fact-Based Selling and Storytelling | - Communication and Insights
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
Question 1
How does reducing the SKU count impact labor and operating expenses (OPEX)?
A. It has no impact on labor or operating expenses
B. It increases the complexity of inventory management, raising labor costs.
C. It simplifies ordering, receiving, stocking, and inventory management, lowering labor and OPEX
D. It primarily increases customer satisfaction without affecting labor or OPEX.
Question 2
Which of the following methods is used to collect Shopper Data at the point of sale?
A. Analyzing online search queries
B. Scanning items at checkout typically tied to Household Loyalty Cards
C. Tracking mobile devices in households
D. Shipping products from manufacturers
Question 3
Define Share of Wallet (SOW) for a retailer.
A. The proportion of shoppers who enter a store and proceed to make a purchase in a specific category in a single trip.
B. The proportion of a customer's total spending within a specific product category that goes to a particular retailer, as opposed to competitors, over a given timeframe.
C. The proportion of shoppers who enter a store and proceed to make a purchase in a specific category over a given timeframe.
D. The proportion of a customer's total spending within a specific product category that is spent in the marketplace.
Question 4
Product-based segmentation involves categorizing products into distinct groups, which of the following is NOT used as typical attribute for consideration?
A. Consumer Usage
B. Advertising Dollars
C. Price Range
D. Product Type
Question 5
Which primary data sources are used to answer the 'How' and 'Who' questions in category management?
A. Retail POS Data and Syndicated POS Market Data
B. Loyalty Card Data and Household Panel Data
C. Focus Groups and In-Store Observations
D. Social Media Analytics and Web Traffic Data
Solutions:
| Question 1 Answer: C | Question 2 Answer: B | Question 3 Answer: B | Question 4 Answer: B | Question 5 Answer: B |
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