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Updated: Aug 30, 2026
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IBM 000-M96 Exam Overview:
| Certification Vendor: | IBM |
|---|---|
| Exam Name: | IBM Unica Enterprise Campaign Technical Mastery Test V1 |
| Exam Number: | 000-M96 |
| Related Certifications: | IBM Unica Enterprise Marketing Operations Technical Mastery IBM Campaign Cross-Channel Marketing Technical Mastery |
| Exam Price: | USD 75 (typical IBM Technical Mastery exam fee, varies by region) |
| Available Languages: | English |
| Exam Format: | Multiple choice, Scenario-based questions |
| Recommended Training: | IBM Digital Marketing Solutions Training |
| Exam Registration: | Pearson VUE IBM Exams IBM Training & Certification Portal |
| Sample Questions: | IBM 000-M96 Sample Questions |
| Exam Way: | Online or Pearson VUE testing center (depending on region and IBM certification delivery method) |
| Pre Condition: | Recommended prior experience with IBM Unica Campaign or marketing automation systems |
| Official Syllabus URL: | https://www.ibm.com/training |
IBM 000-M96 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Security & Deployment | - User roles and access control
|
| Performance Tuning & Troubleshooting | - System optimization
|
| Campaign Design & Execution | - Campaign creation and management
|
| IBM Unica Campaign Architecture & Components | - System architecture overview
|
| Data Management & Segmentation | - Audience segmentation techniques
|
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
Question 1
What type of data table in Unica Campaign contains information that augments a base table; for example, demographics, accounts belonging to a customer, order transactions belonging to a customer?
A. General table
B. Active record table
C. Base record table
D. Dimension table
Question 2
What type of process is the Call List in Unica Campaign?
A. History process
B. Contact process
C. Response process
D. Parameterized process
Question 3
In Unica Campaign, a retail company wants to create an offer that provides discounts for each department with its retail stores. The retailer wants to create a single offer that always contains the same discounts. What type of offer list does the retailer need to create?
A. smart offer
B. static offer
C. base offer
D. parameterized offer
Question 4
In Unica Campaign, what is the main difference between a flowchart Segment and a Strategic Segment?
A. Strategic segments can only be used within the flowchart where it was created.
B. Flowchart segments can only be used within the flowchart where it was created.
C. Flowchart segments are used for global suppressions.
D. Strategic segments are used with interactive flowcharts.
Question 5
What type of Unica Campaign trigger is used to start the execution of a command, batch file, or script after a flowchart or process is run?
A. Outbound
B. Database trigger
C. Inbound
D. Schedule trigger
Solutions:
| Question 1 Answer: D | Question 2 Answer: B | Question 3 Answer: B | Question 4 Answer: B | Question 5 Answer: A |
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