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GCCC Strategic Communication Management Professional Sample Questions:

1. A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone. Nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step the communication director would take?

A) Contact the reporter with the correct information. Request a correction be published, if possible.
B) The reporter made an error, so the director should demand a correction be published.
C) Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.
D) There is nothing that can be done; the article has been already published.

2. The communication manager was just part of an embargoed briefing where the chief executive officer (CEO) and other leaders learned that the new government budget means a very positive impact for the organization.
A reporter with whom the lead communicator has a good relationship called to get an immediate interview with the CEO, as he is on deadline. In this situation, the communication manager should:

A) Decline the interview.
B) Agree to be interviewed based on the relationship with the reporter.
C) Agree to interview with the chief financial officer (CFO) rather than the CEO.
D) Agree to be interviewed off the record.

3. (Your organization has experienced a minor operational failure that affected a small number of customers.
Senior leadership believes the issue is unlikely to attract media attention and asks whether it can be handled quietly without public acknowledgment. What is the most ethical communication advice?)

A) Advise transparent communication to affected stakeholders, proportionate to the issue
B) Recommend disclosure only if customers or media raise concerns
C) Follow leadership's direction since the issue is minor and unlikely to escalate
D) Delay any communication until legal counsel confirms there is no obligation to disclose

4. You are the brand manager of a deodorant and you are working with your advertising agency on your media scheduling plan. The strategy that you choose for your product's media scheduling is:

A) Randomization
B) Continuity
C) Pulsing
D) Flighting

5. Following a traditional service center funding model is an advantage for a communication team because:

A) the team is always eager to do their best work because they have a captive client base.
B) the in-house clients understand the value of the communication team because they pay market rate for communication services.
C) it contributes to the bottom line by generating profits for the company.
D) the cost is not a barrier for clients from working with their in-house communication professionals.

Solutions: