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Last Updated: Oct 06, 2026
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| Section | Objectives |
|---|---|
| Topic 1: Marketing Cloud Personalization Fundamentals | - Platform overview and capabilities
|
| Topic 2: Segmentation and Personalization | - Personalization experiences
|
| Topic 3: Measurement and Optimization | - Reporting and analytics
|
| Topic 4: Data and Customer Profiles | - Data ingestion and identity resolution
|
| Topic 5: Implementation and Configuration | - Setup and deployment
|
Which two items can be included in the total engagement score calculation?
Correct Answer: A,B 🗳️
Which two successs metrics can a company achieve with IS their web channel?
Correct Answer: B,D 🗳️
When using B2B Detect, which two options are valid account origins?
Correct Answer: A,C 🗳️
Which user attribute data types are supported in the identity system?
Correct Answer: D 🗳️
A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?
Correct Answer: A 🗳️
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