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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers

A) Marketing Cloud Regional or Local Administrator
B) Marketing Cloud Email Marketing Manager
C) Marketing Cloud Channel Manager
D) Marketing Cloud Administrator

2. A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?

A) The data extension is located in the Salesforce Data Extensions folder.
B) The triggered Send Data Extension data extension template was used.
C) The data extension is located in the Synchronized Data Extensions folder.
D) The wind relationship links Subscriber Key to Subscribers on Email Address

3. A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers

A) Journey re-entry settings
B) Data Extension entry source
C) Winner evaluation
D) Run Once schedule type

4. The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message?
Choose 3 answers

A) Words or phrases used may trigger spam filters.
B) Correct syntax is used on any AMPScript in the email's code.
C) Grammar and spelling in the email text is correct.
D) Personalization strings map to attributes or data extension fields
E) Each content area specified in a dynamic content rule exists.

5. Northern Trail Outfitters has a mobile app.
Which two products would allow them to send push notifications to customers with their mobile app?
Choose 2 answers

A) Contact Builder
B) Mobile Push
C) Journey Builder
D) Mobile Connect

Solutions: