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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. When using B2B Detect, which two options are valid account origins?

A) Account Domain
B) Time of day
C) IP address
D) Customer date of birth

2. A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

A) Use machine learning to serve product/ content recommendations in email sent by your ESP
B) The agent uses a customized next best offer widget powered by the interaction studio connector
C) Leverage service cloud to inform IS in real-time
D) Manually sync data from Interaction studio to service cloud

3. What is the unified customer profile?

A) A unified view of all customer activity across, websites, web applications, mobile store, call center
B) A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
C) A profile view for administrators to see activity across all of the customer touch points
D) A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company

4. How does IS define web template?

A) An area on your site that a developer has configured.
B) A google Chrome Extension
C) A repeatable framework used to create a web campaign
D) The events and behavior of what will be captured on the websites

5. What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?

A) Templates
B) Recipes
C) Campaigns
D) Audiences

Solutions: