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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You are running conversion campaigns for a client who runs an e-commerce site. The campaigns have been providing good results (about 20 sales per week) but your client would like to optimize the campaigns to maximize ROAS.
What are prerequisites your clients needs to meet in order to switch the campaigns to maximize ROAS?
(Select three that apply)
Choose ALL answers that apply.

A) An Add To Cart Standard Event needs to be sending the value and currency parameters to Facebook.
B) You ad campaigns need to be making at least 50 conversions per month.
C) You need to have Facebook pixel implemented
D) You ad campaigns need to be making at least 50 conversions per week.
E) A Purchase Standard Event needs to be sending the value and currency parameters to Facebook.

2. What reporting tools can you use to customize your reporting data within Facebook Ads Manager?
(Select three that apply)
Choose ALL answers that apply.

A) Breakdown
B) Placement
C) Search
D) Ad Sets
E) Date Range
F) Reports

3. Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?
Select all that apply.
Choose ALL answers that apply.

A) Frequency
B) Brand Lift
C) CPC
D) Reach
E) CPM

4. Your client is running a branding campaign on TV and wants to increase their online presence through Facebook.
You recommend using Facebook TRP buying plan as a good option, but since your client is new to Facebook platform, they want to understand its benefits better to plan, buy, and measure branding campaigns in conjunction with TV advertising?
Select all that apply.
Choose ALL answers that apply.

A) You can use Nielsen's Digital Ad Rating to measure the effectiveness of the campaign to compare with TV ads.
B) You are going to be able to reduce your customer's budget as users tend to react more to Facebook than TV ads.
C) You can do direct response marketing to new audiences.
D) You can optimize and find audiences that are most likely to recall ads when using Facebook brand awareness option.
E) Your client will be able to compare Facebook campaigns with your TV traditional media campaigns.

5. You've spent over $8,000 the first month of running campaigns. You go to your data and realize you are getting close to 4,000 Lead Events on the main landing page of the product; 300 Add To Cart Events; 121 Initiate Checkout; and 48 Purchase Events.
You tell your client that you will start running optimization campaigns for the second month.
Select all strategies that you should follow for the second month.
Choose ALL answers that apply.

A) Run conversion campaign ads optimized for the "Initiate Checkout Event" to people who have visited the main landing page of the product.
B) You run different conversion campaign ads for all events currently being measured on the website.
C) Run traffic campaign ads to people who have initiated the checkout process but have not finalized the purchase.
D) Run conversion ads optimized for the "Lead Event" to core/saved audiences and exclude everyone who has visited the main landing page in the past 30 days.

Solutions: