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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Journey Orchestration | 22% | - Testing, publishing, and versioning journeys - Multi-channel journey design and configuration - Custom actions and API integration - Triggers, conditions, and actions - Monitoring, debugging, and reporting |
| Topic 2: Adobe Experience Platform Foundation | 33% | - XDM schema design and data modeling - Data ingestion and dataset management - Real-time Customer Profile - Segment creation and types (batch, streaming, edge) - Identity and identity graphs |
| Topic 3: Administration and Configuration | 20% | - Sandbox and environment management - Event, action, and data source setup - Channel administration and configuration - AJO API usage and limitations - Permissions and access control |
| Topic 4: Content Authoring and Personalization | 9% | - Cross-channel content validation - A/B testing and optimization - Personalized content design - Handlebars and dynamic data |
| Topic 5: Offer Decisioning | 16% | - Decision rules and constraints - Placement and decision configuration - Offer simulation and testing - Offer creation and management |
1. A developer has published a journey and then realized some modifications are needed. What is the best approach under this circumstance?
A) Stop the journey, create a new version, start modifying & testing, and publish the journey.
B) Close to new entrances of the journey, duplicate the journey, start modifying & testing, and publish the journey.
C) Create a new version of the journey, start modifying & testing, and publish the journey.
2. In the Experience Platform there are various forms of segmentation (batch, stream/edge).
Which definition best describes how batch segmentation works in the Real-Time Customer Profile?
A) Runs every 24hrs over all segment definitions regardless of how data is flowing into the Real-Time Customer Profile.
B) Runs every 8hrs over all segment definitions regardless of how data is flowing into the Real-Time Customer Profile.
C) Runs every 24hrs on only batch qualified segment definitions regardless of how data is flowing into the Real-Time Customer Profile.
3. An Adobe Journey Optimizer team member has Journey viewer product profile access and needs to create and edit journeys for an upcoming campaign.
Which built-in product profile access would the user be assigned in order to create, edit, and delete journeys?
A) Journey Manager
B) Journey Editor
C) Journey Orchestration
4. A developer needs to set up an XDM Individual Profile Schema for Adobe Journey Optimizer. They want to use two identity fields for this process.
Which two identity fields would be used? (Choose two.)
A) Campaign code
B) CRMID
C) Hashed email
D) XDM ID
5. An Adobe Journey Optimizer team member has Journey viewer product profile access and needs to create and edit journeys for an upcoming campaign.
Which built-in product profile access would the user be assigned in order to create, edit, and delete journeys?
A) Journey Manager
B) Journey Editor
C) Journey Orchestration
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: B,C | Question # 5 Answer: B |
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