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Updated: Aug 09, 2026
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The Salesforce Marketing-Cloud-Consultant Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Certified Marketing Cloud Consultant. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Consultant Exam certification provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Consultant Exam then he should take this exam.
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Consultant |
| Exam Number: | CRT-250 |
| Exam Format: | Multiple Choice, Multiple Select |
| Available Languages: | English |
| Exam Price: | $200 USD |
| Real Exam Qty: | 60 |
| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Administrator |
| Exam Duration: | 105 minutes |
| Passing Score: | 68% |
| Certificate Validity Period: | No expiration (credentials are maintained through continuing education) |
| Sample Questions: | Salesforce Marketing-Cloud-Consultant日本語 Sample Questions |
| Exam Way: | Online proctored or in-person testing center |
| Pre Condition: | Recommended: 2+ years hands-on experience with Marketing Cloud, holds Marketing Cloud Email Specialist certification, completion of Marketing Cloud Consultant superbadge |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudconsultant |
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Discovery and Design | 18% | - Define success metrics and KPIs - Identify integration points and data flows - Gather requirements and understand business objectives - Analyze customer data and segmentation needs - Document current state and desired future state |
| Topic 2: Marketing Cloud Configuration | 18% | - Implement data management and data extensions - Configure lists and populations - Configure account settings and business units - Manage sender profiles and deliverability settings - Set up users, roles, and permissions |
| Topic 3: Reporting and Analytics | 14% | - Track engagement and conversion metrics - Provide actionable insights and recommendations - Build custom reports and dashboards - Analyze campaign performance - Configure and interpret standard reports |
| Topic 4: Customer Journey Design | 18% | - Implement triggered and real-time journeys - Apply personalization and dynamic content - Utilize Journey Builder features and best practices - Map customer journeys across channels - Build decision trees and branching logic |
| Topic 5: Automation and Data Management | 14% | - Implement SQL activities for data processing - Configure imports and exports - Utilize automation studio effectively - Build and manage automation workflows - Manage contact data and data hygiene |
| Topic 6: Email Marketing | 18% | - Ensure deliverability and inbox placement - Apply template and content block strategies - Create and optimize email content - Configure AMPscript for dynamic content - Implement A/B testing andsend time optimization |
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