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Updated: Aug 08, 2026
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Salesforce MCE-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Consultant |
| Exam Number: | MCE-Con-201 |
| Exam Format: | Multiple-choice, Multiple-select, Scenario-based |
| Exam Price: | US$200 |
| Exam Duration: | 105 minutes |
| Passing Score: | 67% |
| Available Languages: | English, Japanese |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Administrator |
| Certificate Validity Period: | Valid with annual maintenance |
| Real Exam Qty: | 60-65 |
| Recommended Training: | Prepare for your Marketing Cloud Engagement Consultant Credential |
| Exam Registration: | Salesforce Trailhead Academy |
| Sample Questions: | Salesforce MCE-Con-201 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | Must hold Salesforce Certified Marketing Cloud Engagement Administrator certification |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-engagement-consultant |
Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Integration | 20% | - Extension product selection and implementation - Data model design for personalized messaging - Marketing Cloud Connect configuration and troubleshooting |
| Discovery and Architecture | 16% | - Requirements gathering and analysis - Data and segmentation strategy design - Solution recommendation and long-term maintainability |
| Messaging | 11% | - Personalized content design and delivery - Deliverability and compliance management - Cross-channel messaging strategy |
| Automation | 20% | - Automation Studio workflow implementation - Journey Builder flow design - Automation type and activity selection |
| Account Configuration | 12% | - Sender Authentication Package implementation - Account hierarchy design and management - Reply Mail Management setup and resolution - Mobile Studio configuration and troubleshooting |
| Data Modeling and Management | 21% | - Contact identity and data governance - Data object selection and relationship definition - Reporting, data views, and tracking extracts |
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
1. Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions. Which solution should they use?
A) CloudPages opt-in to Event Journey
B) Keyword opt-in and SMS Messaging
C) Existing Email Event Notification Subscription
D) Smart Capture and Triggered email messaging
2. Northern Trail Outfitters is looking to personalize their SMS messages. Which data source is supported to personalize messages?
A) Data Designer Attribute Group
B) Population in Contact Builder
C) Profile Attributes
D) MobileConnect Demographics
3. A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension. How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?
A) Ensure the package scope includes Read and Write permissions for data extensions.
B) Instruct the web team to store the client ID and secret in the client-side code.
C) Create a separate installed package for each individual web form.
D) Enable the package for all business units in the Marketing Cloud account.
4. Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript. Which two MobileConnect templates should be used to send the SMS message and capture the responses? (Choose 2 answers)
A) Outbound
B) Text Response
C) Data Capture
D) Info Capture
5. Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code. How could they resolve this issue?
A) Select 'Normalize Phone Number' in Journey settings.
B) Configure the phone field in Salesforce as US locale.
C) Format the phone field in Salesforce as +1[phonenumber].
D) Select 'US' as the sending country in SMS activity.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: B,C | Question # 5 Answer: A |
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