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Updated: Sep 09, 2026
No. of Questions: 290 Questions & Answers with Testing Engine
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Salesforce EEB101 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Essentials for Marketing Cloud Email Marketers |
| Exam Number: | EEB101 |
| Exam Price: | $200 USD |
| Exam Duration: | 60 minutes |
| Real Exam Qty: | 60 |
| Exam Format: | Multiple-select, Multiple-choice |
| Certificate Validity Period: | 2 years |
| Related Certifications: | Marketing Cloud Administrator Marketing Cloud Email Specialist |
| Passing Score: | 65% |
| Available Languages: | English |
| Recommended Training: | Salesforce Instructor-Led Training Trailhead: Email Marketing Basics |
| Exam Registration: | Salesforce Certification Portal Webassessor Registration |
| Sample Questions: | Salesforce EEB101 Sample Questions |
| Exam Way: | Online proctored or onsite at authorized testing centers |
| Pre Condition: | No official prerequisites; basic understanding of email marketing recommended |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/certification-email-marketer |
Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Creation and Design | 26% | - Email templates and best practices - Content Builder usage - Personalization and dynamic content - Accessibility and rendering |
| Topic 2: Subscriber and Data Management | 26% | - Importing and maintaining subscriber data - Subscriber key and sendable data - Lists and Data Extensions - Segmentation and filtering |
| Topic 3: Tracking, Reporting and Automation | 15% | - Basic automation and triggered sends - Standard reports and analytics - Bounce and complaint management - Email performance metrics |
| Topic 4: Email Delivery and Testing | 15% | - A/B testing options - Preview and test sends - Send classifications and sender profiles - Sender authentication and deliverability |
| Topic 5: Marketing Cloud Overview | 18% | - Navigation and core platform concepts - Legal and compliance requirements - Email Studio and application roles |
Salesforce Email Essentials (EEB101) Sample Questions:
An email marketer needs a point-and-click tool to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time.
What solution meets this specification?
- A. Contact Builder
- B. Data Filters
- C. SQL Query Activity
- D. Audience Builder
If you have less than 50,000 subscribers your test distribution should be what percent.
- A. 10%
- B. 20%
- C. 5%
- D. 15%
A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions. Which tool can be used to segment the data? (Choose 2)
- A. Drag & Drop Segmentation
- B. Query Activity
- C. Data Extract Activity
- D. Send Definition
A marketer at Northern Trail Outfitters must design a targeted email campaign for the company's new winterD18912E1457D5D1DDCBD40AB3BF70D5D offerings.
What email best practice should be used?
- A. Use an infographic email template.
- B. Send to the entire subscriber base.
- C. Personalize the email content.
- D. Limit the email text to 250 words.
Which tactic will improve deliverability for a new sender?
- A. Send email to a minimum of 35,000 subscribers per ISP per day
- B. Send email to ISPs that have been notified of the new sender
- C. Send email during the holiday season when new senders are less likely to be detected
- D. Send email to the most active and engaged customers
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