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Updated: Sep 12, 2026
No. of Questions: 157 Questions & Answers with Testing Engine
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Salesforce EEB-101 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Essentials for Marketing Cloud Email Marketers (SP24) |
| Exam Number: | EEB-101 |
| Real Exam Qty: | Approximately 157–163 (varies by update) |
| Related Certifications: | Salesforce Marketing Cloud Email Specialist |
| Available Languages: | English |
| Exam Format: | Multiple choice |
| Recommended Training: | Salesforce Marketing Cloud Email Specialist Trailhead |
| Exam Registration: | Salesforce Certification Registration |
| Sample Questions: | Salesforce EEB-101 Sample Questions |
| Exam Way: | Online proctored or onsite testing center (via Salesforce authorized exam delivery partners) |
| Pre Condition: | No formal prerequisites required, but familiarity with Salesforce Marketing Cloud is recommended. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudemail |
Salesforce EEB-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Subscriber Engagement and Segmentation | - Segmentation techniques - Preference management and unsubscribes |
| Data Management | - Data Extensions and data modeling concepts - Import methods and data hygiene |
| Email Marketing Fundamentals | - Email content creation with Content Builder - Subscriber and list management - Email send types and delivery basics |
| Tracking and Reporting | - Email tracking and performance metrics - Campaign reporting and insights |
| Automation and Journeys | - Automation Studio workflows - Journey Builder fundamentals |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.
What should a marketer use to build this level of personalization into the email?
- A. AMP script Search Functions
- B. Enhanced Dynamic Content Blocks
- C. Personalization Strings
Correct Answer: A 🗳️
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A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?
- A. Copy the filtered data extension and add additional filter criteria.
- B. Copy the data filter and build a new data extension with additional filter criteria.
- C. Use the Split option to temporarily add additional filter criteria.
Correct Answer: A 🗳️
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The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension?
- A. SQL query activity
- B. Random Data Extension
- C. Filter Data Activity
Correct Answer: B 🗳️
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A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?
- A. A verification step In the send automation
- B. A nightly automation with a filter activity
- C. An approval process for sending
Correct Answer: B 🗳️
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Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.
Which setting should be configured in a send to identify the line of business sending the message?
- A. Sender Profile
- B. Brand Builder
- C. Sender Authentication Package
Correct Answer: A 🗳️
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